Manager, Business Marketing (SMC)

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class marketing organization. With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a B2B Marketing Manager focused on Small and Medium sized business, based in our NY, SF or LA offices. In this role, you’ll work closely with the regional and global Marketing teams, and partner with Creative, Product, Comms, Sales, and Insights teams to build and execute marketing programs which grow Snap’s business goals across revenue, community. This role will report to the Senior Manager of Americas Marketing. This role is an individual contributor role - but requires a significant degree of influence to ensure outcomes are achieved for the market. 

What You’ll Do:

• Lead the Brand Marketing strategy and GTM plans  for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business.

• Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer programs, thought leadership, case studies, workshops, and industry events.

• Design and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact.

• Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s unique ad products and creative solutions.

• Create compelling advertiser brand success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaigns.

• Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership.

• Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region.

• Be part of the global SMC leadership team to grow the advertising business in region.

• Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap  revenue goals.

Knowledge, Skills, & Abilities:

• Ability to navigate complex organizations and build strong relationships with advertisers, agencies, and industry stakeholders.

• Proven B2B marketer with experience creating and executing campaigns that engage business audiences across paid, owned, earned, and partner channels.

• Collaborative approach that enables effective partnership with cross functional teams.

• Strategic and creative mindset, with the ability to identify opportunities to showcase Snap’s unique value to advertisers and turn them into compelling marketing programs.

• Strong analytical skills with experience measuring campaign effectiveness, demonstrating ROI, and turning insights into actionable recommendations.

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