Director US Oncology Marketing HCP Pan Tumor - Digital Customer Experience Strategy

Job Description

We are currently recruiting for a Director, HCP Pan Tumor Strategy (Digital Customer Experience) – US Oncology. This position will be responsible for leading key elements of marketing strategy to HCP customers across a portfolio of oncology products at varying stages of commercialization.   The ideal candidate will have experience creating portfolio marketing strategies from the ground up with a strong customer experience ideation and digital acumen.   This experienced marketing professional will be responsible for the development, refinement, and execution of the US commercial strategy for the HCP pan tumor space across the US Oncology Portfolio within key assets – website and digital and interactive field sales resources. 

The position is a Hybrid Role and may also be based in either Philadelphia, PA or Upper Gwynedd, PA reporting to an Executive Director, HCP Pan Tumor Strategy – US Oncology. 

This position will require outstanding leadership and collaboration in many areas including HCP strategy development, people management, digital acumen, digital analytics, market research, relationship building, budget management and overall flawless launch execution.  Candidate will require the ability to deliver the business today, while simultaneously planning for future indications with a proven track record to work successfully under tight and often fluctuating timelines.

Key responsibilities and experiences include and are not limited to the following: 

·       Responsible for the development and evolution of the customer experience across key digital assets – including websites and digital field sales resources

·       Responsible for the near-term and long-term strategic approach to a complex and broad Oncology portfolio of brands across websites and digital field sales resources to deliver the most optimal customer experience

·       Experience leading strategy development and execution across a multi-functional team, including direct and indirect influence of key stakeholders  

·       Responsible for leadership of agile working teams across multiple products across the Oncology BU

·       Responsible for the overall monitoring of digital analytics to support an Omnichannel approach to the customer experience across the Oncology portfolio

·       Strong understanding of the HCP marketing landscape in oncology across key customer segments and the ability to create and deploy meaningful campaigns and messaging to drive behavior change

·       Partner with multiple stakeholders across the US and global business - including HCP, Science and consumer brand strategy leads, individual tumor and asset teams to ensure alignment and find synergies across a multi-product portfolio

·       Strong understanding of the oncology competitive landscape with the ability to foresee and predict market trends – specifically across the digital customer experience

·       Support cross-indication/cross-brand customer facing teams in development of strategies and initiatives at each stage of the product lifecycle

·       Ability to successfully work in a complex matrix organization where exceptional collaboration is required to obtain desired results and speed to market

·       Strong digital acumen and knowledge of latest technologies and trends to efficiently deliver a portfolio marketing approach across numerous customer types and segments

·       Requires approximately 20% travel, including some weekends

Education Minimum Requirements:

·       Required: Bachelor's degree (BA/BS)          

·       Preferred: Master's degree (MBA)