Senior Manager, Card Management and Marketing

JOB SUMMARY

 

The Senior Manager, Card Management & Marketing is a key member of the Global Cards team. In partnership with several leading financial institutions, this role is responsible for leading the planning and execution of customer marketing initiatives across the US Card portfolio. This role is accountable for driving cardmember engagement through the deployment of spend marketing campaigns, the creation of cardmember communications to ensure seamless benefits fulfillment and product awareness, the management of exclusive cardmember experiences and events and oversight for other initiatives that increase customer love and grow share of wallet. A key focus is around improving the cardmember experience, with a focus on innovation to achieve top of wallet behavior across key customer segments.

 

CANDIDATE PROFILE
   
Education and Experience Required

•    4-year degree from an accredited university in Business Administration, Marketing, or related major
•    5+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
•    Financial or analytical experience
Education and Experience Preferred
•    Specialized experience in Loyalty programs, credit cards and/or hospitality a plus 
•    Experience in partnering with loyalty and brand marketing through various channels, including: email, web/app, social media, direct mail servicing centers, and partner channels
•    Strong knowledge and passion for the loyalty competitive landscape and ability to remain current with industry trends
   
 

CORE WORK ACTIVITIES

Loyalty Management 
Oversee Cardmember benefits and experiences to create a best in class customer experience, increase engagement and drive profitability including, but not limited to: 
•    Monitor the share of wallet, customer sentiment and benefits of card portfolios
•    Own development and ongoing management of yearly marketing calendar 
•    Implement promotions and other programs to drive share of wallet and lower attrition
•    Oversee communications strategy to inform cardmembers of new benefits/offers, changes to current benefits, or fulfillment of benefits 
•    Work closely with New Product Development team to refresh, develop, and launch new benefits as needed to remain ahead of the competitive set
•    Partner with loyalty team to integrate relevant cobrand messaging into Loyalty marketing channels (and vice versa)
•    Support creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity 
•    Serve as Finance liaison for bonus code set up and tracking 
•    Work with capabilities team to ensure flawless execution of promotions and benefit fulfillment

Cardmember Engagement 
•    Manage card member events and other activities to drive loyalty and improve card member sentiment (NPS) 
•    Partner with Moments team to promote and integrate card member engagement with Loyalty member engagement activities 
Maintaining Goals
•    Develops specific plans to prioritize, organize, and accomplish work within agreed upon timelines.
•    Provides input and assistance to other teams regarding projects.

 

This will be a hybrid position based in Bethesda, Maryland and New York City, New York.

 

Maryland Applicants Only: The salary range for this position is $108,300 to $140,000 annually.

New York Applicants Only: The salary range for this position is $119,100 to $154,000 annually.

Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.  

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the