Regional Marketing Manager – West Coast

Description

The Regional Marketing Manager's (RMM) purpose is to ensure the successful planning & execution of marketing programs in their respective region to drive brand awareness, product trial, sales growth and market share improvement. The Regional Marketing Manager is responsible for building and executing a marketing plan that aligns with the core brand goals and that maximizes distributor engagement, investment, and execution. 

The RMM is the sole owner of the Marketing Plan for their geography. The local sales & marketing teams in their geography will support the development and execution of this one plan. The RMM works very closely with the distributor partners, Monster Brewing sales team, Brand Marketing, and Creative team to ensure the teams collaboratively work together and align on goals and brand standards. They are responsible for leveraging all national marketing programs and for generating a plan that is relevant to their entire region, with an emphasis on 8 markets designated as Priority Markets. 

Requirements

  

Essential Job Functions:

• Lead the communication of marketing initiatives to the regional Monster Brewing sales team & distributors
• Be the face of Brand Marketing at a regional level
• Ensure local distributor and sales teams follow brand strategy on designed programs.
• Develop, communicate, and ensure the execution of the promotional plan for the respective region, including national and regional strategies for events, NPD, and efforts to help drive all profit, volume, and market share
• Leverage all national marketing programs that are relevant in the region to their fullest Examples include, new product launches, national trimester promotions, regional promotions 
• Evaluate, manage, and execute activation for all local sponsorship agreements
• Help support and enhance activation on site with a strong focus on consumer
• Work with Commercial Teams to develop and implement sales incentive programs, training materials, regional activation, and support for market blitzes and other sales/trade events within respective region.
• Maintain strong relationships with all Marketing functions outside of Marketing Operations; Digital, Music, Sports, Comms, and Brand Marketing departments, as well as and other functions at HQ to ensure the development of required sales tools and programs.
• Track and manage a budget, along with working to obtain cpc commitment (“Local Marketing Fund”) to support the regional marketing plan.
• Actively participate in conference calls and face to face meetings with the local Monster Brewing sales teams and distributors
• Audit POS order activity to ensure execution
• Perform any and all additional duties as assigned.

Position Requirements:

• The ideal candidate will have at least 5 years Marketing and Sales experience in beverage/packaged good
• Strong communication
• The ability to create and execute a comprehensive marketing
• Must be detail oriented with strong time and project management
• Must be a collaborative team player
• Must be decisive and enforce brand standards
• Ability to travel 50% of the time
• Candidate should possess a bachelor’s degree in business, marketing, or other related
• Must possess excellent Microsoft Office Skills; PowerPoint, Excel & must have proficient knowledge of all Social Media platforms.

 

Position Snapshot 

Employment Type:  Full-Time 

Job Type:  Exempt 

Pay Type:  Salary 

Pay Range: $65K-75K

Supervisor:   Sr. Brand Activation Manager.  

Minimum Education: Bachelor’s Degree preferred. 

Minimum Certification:  N/A 

Minimum Experience:  5 years Marketing and Sales experience in beverage/packaged good

Age Requirement:  21 years or older 

Tools & Equipment Used: Standard Office Equipment 

Salary Description $65K-75K