Associate Director Marketing Strategist

At Stitch, we’re building something extraordinary. As a fast-growing team of passionate marketing technologists, architects, and strategists, we bring together our diverse backgrounds and experiences to work towards one common goal: make marketers’ lives easier with Braze.

Customer engagement is becoming increasingly complex, but with the right technology, processes, and strategies in place, marketers can achieve great things. We’re motivated to be drivers of what the future of martech looks like by building solutions that work.

We’re all in on Braze as the leading customer engagement platform and the cornerstone of the modern martech stack. As an Orbit-level certified Braze partner (the highest level of partnership), we work alongside marketers from some of the world’s most beloved brands to stitch together innovative solutions, better processes, and smarter strategies that make marketing magic happen in Braze.

About This Role

As an Associate Director Marketing Strategist, you sit at the intersection of people leadership and hands-on martech strategy. You will lead a team of 6–8 strategists while personally operating as a senior practitioner on client engagements — shaping lifecycle roadmaps, facilitating executive workshops, and translating complex data signals into strategic blueprints that drive measurable business outcomes.  

You’ll act as a visionary martech advisor who defines end-to-end roadmaps for how brands shift their marketing stacks toward orchestration, broaden their use of Braze and the wider martech ecosystem, and design, optimize, and measure customer journeys at scale.

Each Associate Director rolls up to a Delivery Director on a shared set of accounts to drive operational excellence and build a consulting community.  

What You’ll Do

Martech Stack Assessment & Roadmapping

• Partner with Solution Architects on discovery and assessment of clients’ existing martech environments — auditing capability gaps, integration health, technology debt, and platform utilization
• Develop multi-year martech roadmaps that sequence investments across data infrastructure, platform consolidation, activation capability, and analytics maturity — aligned to business goals and customer experience priorities
• Build use-case prioritization frameworks using quantitative scoring models that weigh business value, technical feasibility, and measurable customer impact
• Lead sessions with Client Partners and Solution Architects to help clients understand how to transform martech investments from SaaS to a consumption model purpose-built to advance their goals
• Deliver executive-ready presentations that translate complex technology architectures into clear, compelling strategic narratives

Customer Journey Mapping & Lifecycle Strategy

• Facilitate end-to-end journey mapping workshops — defining personas, moments of truth, emotional states, channel touchpoints, and data signals across the full customer lifecycle
• Design trigger-based, always-on, and lifecycle journey experiences across email, SMS, push, and in-app channels
• Create current-state / future-state journey maps that surface experience gaps and prioritize the highest-value improvements
• Develop journey governance frameworks and testing roadmaps so clients can scale, iterate, and optimize programs over time without accumulating architectural debt
• Lead journey maturity assessments evaluating clients across data, decisioning, technology, content, and measurement dimensions — with clear advancement plans

Data Analytics & Performance Strategy

• Leverage first-party data, behavioral signals, and CDP/CRM data to develop audience segmentation strategies, lifecycle stage definitions, and personalization frameworks
• Design marketing analytics and KPI architectures that connect campaign-level metrics to business outcomes, enabling data-backed investment decisions
• Synthesize performance data from platforms such as Braze, Salesforce Marketing Cloud, and Adobe Experience Platform into actionable strategic recommendations
• Build business cases for martech investments — including ROI modeling, A/B testing frameworks, and value realization roadmaps
• Create marketing campaign performance narratives, including experimentation frameworks (A/B, multivariate) tied to business outcomes

People Leadership & Practice Development

• Lead, mentor, and develop a team setting clear expectations, providing consistent feedback, and coaching for growth
• Work with Delivery Directors to create frameworks and protocols that make strategists in the Marketing Strategy competency better at their jobs — design for adoption and innovation, not documentation that sits on shelves
• Participate in the inte