Senior Media Relations Manager

About Golin

We are a global public relations agency poised and staffing for the needs of today. Through our 60+ year history we have redefined the role of PR with best-in-class creative that has earned worldwide attention and awards. Representing some of the biggest Fortune One brands, we offer a suite of services from content creation and production, diversity equity & inclusion strategy, influencer marketing, corporate strategy, and public affairs to name a few. To learn more about Golin visit: golin.com.

Why Work for Us?

We are a global agency of run by 1,700 diverse, bright and eager individuals collaborating with us in more than 40 cities around the globe. Some in offices, some working remotely. But regardless of our geographies, our passion for collaboration is the #1 reason clients and colleagues enjoy working with us.

This love for working together isn’t new for us…it started 60 years ago when our founder insisted that personal egos be set aside for the greater good of the agency. Because he knew great work starts with inspired teamwork. Our love for working together is how we get clients and colleagues to work with us and stay with us for decades. And how we launch brands, build careers, win awards and make everlasting friendships.

We are ready to Go All In for you…

Because we promise together, we will make the best work of our lives and create change that matters. If that sounds like something you could wake up every morning to help with, then read on.

DAY-TO-DAY ROLE:

Do you check the headlines on your newsfeed before you’ve had even a sip of your morning coffee? Do you love working at the speed of real-time to spot and influence trends before they become news?

 

Golin Chicago is hiring Media Relations Manager to drive media strategy and execution that keeps our clients relevant with top media. You’ll build strong media relationships with reporters and editors at a variety of top tier media outlets, and will always be on the lookout for opportunities that lead to coverage. You’ll transform new product announcements and industry trends into compelling stories and craft interesting content that goes beyond a basic press release. You’ll engage with media across a variety of channels, including social media, email and, yes, even a phone call or two. We are looking for someone with the ability to think as a storyteller across platforms in real time. 

You will:

• Support day-to-day media relations responsibilities for a prominent international brand. This includes developing earned media strategies for campaigns, thought leadership programs and real-time news events that lead to ongoing, positive brand mentions.
• Establish and maintain relationships with media, industry analysts and online influencers, and guide the client’s messaging to resonate with these different audiences. Effectively engage with these contacts across multiple channels, including email, social media and phone.
• Engage with clients and agency partners on a regular basis to create innovative PR programs that help shine a positive light on the client and brand, in addition to reaching new audiences who are receptive to the client’s products.
• Stay ahead of media by identifying emerging technology trends that can create story opportunities relevant to the client’s brand.
• Collaborate with internal and external teams across multiple disciplines to successfully manage complex, fast-moving and unexpected communications challenges.
• Have a curiosity for analytics. Have the ability to turn a few pieces of data into actionable insights to influence our client’s messaging and media outreach strategy.

GROWTH OPPORTUNTIES:

In this role, you will have direct access to seasoned, award-winning professionals who - will not only help improve your work - but establish a path for you to grow within Golin long term. This role provides the exciting opportunity to develop strong media relationships, and also create and build a new function within an established successful agency. One thing you’ll learn about Golin is people stay for both the people and the agency’s willingness to be flexible with career pivots and explorations.

JOB REQUIREMENTS:

• 3-5 years of professional experience in media relations with an understanding of B2C or QSR media relations. Issues and crisis communications experience is a plus.
• Strong writing, editing and outreach skills are necessary. Not afraid of making an initial ‘cold call’ to establish new media relationships.
• Understanding of earned media strategy and experience creating media plans and compiling media lists.
• Proven experience working with media and influencers and a strong portfolio of story placements; a passion for building relatio