Senior Marketing Copywriter, Homes.com

Senior Marketing Copywriter, Homes.com

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.  
 
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.  

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.

Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.

Homes.com is growing quickly and we’re looking for a powerhouse Marketing and Communications Team, based in Richmond, to accelerate our growth and build the brand. Together with a group of like-minded creative individuals, our Marketing Team will generate brand awareness and grow our client base through national multi-million-dollar marketing campaigns across TV, streaming, digital channels, social direct mail, email, mobile, print and events. 

Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.

Role Description:

We’re currently seeking a full-time Senior Marketing Copywriter/Content Specialist with a strong advertising background to join our dynamic and fast-paced marketing team. If you're passionate about creating concepts, writing headlines with punch and personality, developing content, and driving results through your writing, we want you to join us in elevating the Homes.com brand. Crafting compelling narratives is essential for bringing our story to life, and we’re seeking a copywriter who can help us build and articulate our brand voice and point of view.

As a Senior Marketing Copywriter/Content Specialist, you'll have the opportunity to flex your writing muscles and bring your ideas to life across various mediums. From blogs and email campaigns to video scripts, advertisements, social media posts, sales decks, website landing pages, and more, you’ll help us tell our brand’s story in new and exciting ways. Together with a team of marketers, designers, and senior executives, you’ll execute written solutions that reflect our goals and vision. You should be strategic, creative, and passionate about connecting our brand voice to our target audiences in a compelling and insightful manner. The opportunity in this role is to develop, drive, and maintain the brand voice across all mediums uniquely, powerfully, and insightfully, with a creative and strategic focus.

This position is located in Richmond, VA and offers the following hybrid schedule options:

• 4 days onsite / 1 day remote

RESPONSIBILITIES 

• Write engaging headlines, short-form, and long-form copy that meets the target audience's needs.
• Develop and maintain brand voice for all written materials.
• Create compelling email campaigns, advertisements, and website copy.
• Collaborate with the marketing team to develop content strategies and campaigns.
• Stay up to date with the latest writing and marketing trends and incorporate them into your work.
• Write white papers and other thought-leadership pieces that educate and persuade the target audience.
• Craft blog posts that are informative, thought-provoking, and relevant to our target audience.
• Utilize d