VP, Enterprise Analytics

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal solution, Accu-Trade, or our new Cars Commerce Media Network, including Cars Social and FUEL IMV, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together– putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it.  As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

The Role:

We are seeking an experienced and motivated individual to lead the Analytics function, a growing and critical part of our business. Cars Commerce properties derive data from a marketplace with 28M unique visitors each month, 6,000+ dealer websites and several software properties.

Analytics at Cars Commerce is highly cross-functional. As the leader of the Analytics team you will have the opportunity to work closely with leaders from Product, Marketing, Sales, Technology, and Finance and leverage insights and recommendations that help shape our strategy and outreach to both our customers and consumers. In addition, we interact with OEMs, dealers and lenders and have an opportunity to bring deeper insights related to value delivery and value attribution to our partners based on the signals we get from our large in-market audience.

The primary focus of this role is to build a team and processes that will allow the company to better leverage data and insights across the business - internally and externally. We also expect the VP, Analytics to evangelize data and data access broadly across the Company and to take responsibility for developing and implementing strategies for data-driven decision-making and data literacy across the Company. This is a high visibility role requiring a high degree of cross-functional work and communication.

Responsibilities:

• Lead the expansion of Cars Commerce’s analytics function and develop processes and relationships across the organization to elevate analytics and data-driven decision making
• Develop prioritization process for analytics use-cases across the enterprise
• Build investment requirements for analytics capability and continuously optimize spend
• Develop and implement analytics enterprise analytics roadmap
• Work with functions / business units on optimal partnership model 
• Enhance analysis and unlock innovative insights that showcase overall market competitiveness and differentiation
• Collaborate with cross-functional teams to identify and prioritize opportunities and initiatives that will drive business growth and profitability 
• Serve as a thought leader and subject matter expert on data analytics, providing insights and recommendations to key stakeholders across the organization
• Foster a culture of “data as an asset” to make information decisions that improve business outcomes
• Establish key performance indicators (KPIs) and metrics across the Company, and in advance of new product launches, to measure performance and impact, and track to performance against these targets
• Responsible for customer value delivery reporting
• Lead team responsible for designing, analyzing, and facilitating A/B testing, as well as implementing new testing methodologies to optimize website and product performance
• Develop analytic