Masters Summer Intern Global Marketing

<p>Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.</p><p></p><p>When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits &amp; compensation packages.</p><p></p><p>Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.</p><p></p><p>If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!</p><p></p><p>We are hiring a summer Intern preferably an active master's student in the final year, close to graduating, and must be able to attend our office 2-3 days a week. You will join our Global Brand and Communications Marketing team for 3 months.</p><p></p><p>Please include a clear cover letter outlining your marketing exposure and interest in this role.</p><p></p><p>About the Role:</p><p></p><p>Are you an active marketing student actively seeking a summer internship with a global technology company? Has your coursework focused on marketing/advertising/communications /International business?</p><p></p><p>The Marketing, Brand, and Communications team (MBC) has an ambitious vision to build a compelling brand story and positive reputation for our Company and brands that positions us as the trusted ally for people to live safely in the digital world. We use strategic and creative storytelling to educate and empower consumers to take control of their digital lives while building brand preference and loyalty.</p><p></p><p>The Global Consumer Integrated Marketing team as one department within MBC, focused on the Freemium Brands (Avast, AVG, Avira, CCleaner), is responsible for driving preference for and growth of our portfolio of consumer freemium brands globally, through Strategic Storytelling brought to life in all consumer touch points that connects with the right consumer audience – from advertising and social media that we directly drive to supporting storytelling across GTM channels. We partner closely with stakeholders across MBC, Product, and the GTM channels, and work across regions with a global view end to end – ensuring consistency and at the same time reflecting regional nuances for strong local relevance and impact.</p><p></p><p>Reporting to the Global Integrated Marketing Lead for the Avast and CCleaner brands, you’ll support, shadow but also own and drive a project(s) within the team as they develop campaigns and creative for the freemium consumer brands – building out toolkits incl. messaging and creative supporting all channels as needed and for focus markets and brands.</p><p></p><p>What You Will Do In This Role:</p><ul><li>Participate in building out campaign strategy across freemium brands i.e. holiday season.</li><li>Own/Drive localization projects</li><li>Shadow and partially own/drive projects related to video production (reviewing scripts, adapting, structuring the production scripts, VO scripts)</li><li>Participate in development of specific global projects (depending on priorities at that time)</li><li>You`ll also support the team to help drive brand consistency across regions, working closely with legal and the route to market teams by guiding them on how to stay on brand and compliant with their local creative assets, whether targeted at partners, direct to consumers or existing customers.</li><li>Join GTM or other larger calls for insights in cross-functional teams located across many regions and time zones.</li><li>Present a project summary at the end of the internship to the marketing leadership team as well as in quarterly update calls.</li></ul><p></p><p>​What You’ll Need to be Successful in this Role:</p><ul><li>Almost done with college with a focus on marketing/advertising/International business etc.</li><li>Curiosity and open-mindedness t