***This role is based at one of our corporate offices in McLean, VA or Dallas, TX***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Global SEO Director, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Global SEO team reporting to Vice President, Global Media, you will work on projects including setting overall SEO strategy for Hilton’s global website, leading the team and agency partners to execute organic search strategies across the portfolio to achieve customer acquisition goals and evangelize SEO standard methodologies internally across the global organization.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Lead the overall strategy, vision, and voice for Hilton SEO, including owning all aspects of the SEO practice - budget management, agencies/vendor relationships, hiring, reporting performance and technical investments.
• Lead and inspire a team and agency partners to deliver industry-leading SEO practices for a complex multi-brand global website.
• Monitor industry activities, trends – both inside and outside of the travel category – and develop benchmarking analyses.
• Review monthly program performance reports, analyze, and communicate results to appropriate stakeholders; make recommendations for key areas of improvement.
• Lead the initiative to create a comprehensive AI optimization strategy for Hilton's global website. This involves leveraging AI tools to enhance search engine performance, automating technical SEO processes, and optimizing content creation to align with user intent and improve visibility in search engine result page

How you will collaborate with others:

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