Part-Time Social Media & Marketing Associate - Community for Rigor (C4R) - Penn Engineering

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

Posted Job Title

Part-Time Social Media & Marketing Associate - Community for Rigor (C4R) - Penn Engineering

Job Profile Title

Social Media Specialist

Job Description Summary

The Community for Rigor (C4R) is a growing and innovative team at the University of Pennsylvania with the goal of transforming research practices through effective educational materials. We envision a global community in The Community for Rigor (C4R) is an initiative, based out of the University of Pennsylvania, dedicated to strengthening scientific rigor and transparency in biomedical research. We develop educational materials, training resources, and community programs that help scientists design, conduct, and report more rigorous and reproducible studies. Check us out at c4r.io

The Social Media & Marketing Associate will play a key role in expanding C4R’s visibility and engagement across digital platforms. Will help to exponentially grow C4R’s social media following and engagement, which should ultimately lead to new member sign-ups; Plan and produce content that promotes C4R’s educational materials, programs, and events through social media, newsletters, and marketing campaigns. The role will also contribute to planning and executing the annual C4R Conference, as well as C4R’s presence at other national and international events.

This role is a great fit for a growth strategist with a proven record of exponential, organic social media growth, storytelling, graphic design, and strategic thinking skills — someone who can help shape our voice and reach a growing global community of researchers interested in improving the quality of science.

Note: This position is hybrid, for someone based out of Philadelphia who can work from our office on Tuesdays, or when needed for special projects.

Job Description

Digital Communications & Social Media

• Grow our social media following and engagement exponentially and organically, and convert followers into C4R members by encouraging sign-ups to our mailing list.

• Create and manage engaging content (eye-catching visuals, infographics, and simple animations using our existing brand and design assets) for our social media channels(LinkedIn, Instagram, X/Twitter, YouTube, Bluesky, Slack).

• On-camera interviewing and facilitation: Interview students, professors, and subject-matter experts in person, and translating insights into engaging video narratives.

• Write short blog posts, news updates, or feature stories highlighting C4R’s resources, community, and events.

• Manage and grow C4R’s YouTube channel — including uploading videos, optimizing titles and descriptions, creating thumbnails, organizing playlists, and experimenting with strategies to grow subscribers and engagement.

• Help update and maintain the C4R website using Webflow — including uploading new content, adding blog posts and campaign promos, and making changes when required.

• Track analytics and engagement to help us understand what resonates and where we can grow.

• Keep our brand voice