General Manager, Commercial Washrooms Business Unit

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What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

Job Title: Business Unit Senior Director – Handwashing
Location: Menomonee Falls, WI
Reports to: VP, Bradley
Salary Band: 90

Purpose

The Business Unit Senior Director for the Handwashing business unit will have full P&L responsibility for a product line generating roughly $150M in revenue, including washfountains, lavatory systems, faucets, and more. This role will be responsible for the development and execution of a growth strategy, driving innovation, and leading the business to meet and exceed annual operating plans (AOP). The Senior Director will also serve as the primary representative for customer engagement and product strategy, aligning New Product Development (NPD) with customer needs and market trends. This position will work cross-functionally in a matrixed environment, managing Product Management and Engineering teams, and collaborating closely with the Watts Water Technologies team.

Principal Responsibilities and Duties

• Profit and Growth Responsibility
  • Full accountability for the growth and profitability of the Handwashing business unit, including metrics such as orders volume, sales, and contribution margin (CM).
  • Develop and execute the product line business plan with a focus on revenue, market share, and profit targets.
  • Achieve pricing and product mix targets within the product line to support profitability and growth.
• Leadership and Execution
  • Provide leadership to Product Management and Engineering teams, ensuring alignment on strategy, goals, and NPD execution.
  • Ensure strong cross-functional collaboration with Sales, Marketing, Sourcing, and Technology to execute the business plan.
  • Drive accountability and performance against AOP and strategic initiatives, focusing on customer needs and market positioning.
• Innovation and New Product Development (NPD)
  • Lead and drive innovation in product development and market approach, with a focus on maintaining competitive advantage and addressing evolving customer demands.
  • Develop and execute global NPD launch plans, working with internal and external stakeholders to ensure product success.
  • Collaborate with the Marketing and Sales teams to align on NPD marketing budgets and launch strategies.
• Customer Engagement and Market Intelligence
  • Act as the voice of the customer, consolidating customer feedback and incorporating it into the NPD strategy.
  • Understand market needs, trends, and competitor intelligence for the handwashing product line and leverage this knowledge to inform business strategy and decision-making.
  • Design, develop, and track competitive intelligence and market penetration strategies.
• Matrix Management and Cross-functional Collaboration
  • Build strong working relationships across functional teams at Bradley and Watts, ensuring alignment and dedication of resources to support the execution of strategies.
  • Work with Sales and Marketing to develop a go-to-market strategy that ensures sufficient and effective sales resource allocation and channel partner management.
  • Lead efforts to improve process and metrics within the sales, marketing, and technology teams.
• Global Strategy and Operations
  • Represent the product line's view on orders, sales, and CM during major reviews and operating pulses (Business Plans, Strategy Plan, AOP).
  • Drive the mid-term strategy in terms of business development, partnerships, and market prioritization.
  • Own the reporting of global product quality issues, ensure timely resolution, and represent the product line in cross-functional decision-making processes.

Experience and Required Skills

• Experience
  • Minimum 10-15 years of relevant experience, ideally within product line management, marketing, or business operations in the plumbing or manufacturing industry.
  • Proven experience in managing P&L with an understanding of market, sales,