Meta Ads Manager (ZR_21949_JOB)

This is a remote position.

• End-to-end ownership of Meta Ads campaigns across multiple local markets (newsletter growth, merchandise drops, memberships, etc.)

• Launch new publications and campaigns as directed by my management: Follow a proven process to optimize and launch new campaigns.

• Media buying: Plan, launch, and manage ad sets and campaigns with precision targeting and creative testing.
  

• Performance optimization: Monitor ROAS, CAC, CTR, CPMs, and conversion metrics daily—optimize in real time.
  

• Creative strategy: Collaborate on or develop ad creatives (copy + visuals) that convert; work with our team or freelancers to execute.
  

• Budget ownership: Allocate and manage monthly and weekly ad budgets across geos and campaigns.
  

• A/B testing: Run ongoing experiments across audiences, placements, and creatives to find scalable winners.
  

• Reporting & insights: Deliver weekly performance reports with clear insights and next steps.
  

• Stay on top of Meta platform updates, best practices, and performance trends in paid social.
  

Requirements

• 2+ years experience running direct-response Meta Ads campaigns with proven results (preferably across multiple locations or local brands)
  
• Deep knowledge of Meta Business Suite & Ads Manager
  
• Experience with performance marketing a major plus
  
• Comfortable managing $100k+ monthly budgets across campaigns
  
• Creative thinker who can write and/or evaluate ad copy, hooks, and scroll-stopping visuals
  
• Strong analytical skills—Excel/Google Sheets mastery a plus
  
• Self-starter: you can set strategy and execute it with minimal oversight
  
• Bonus: Familiar with tools like Beehiiv, Canva, Coda, AirTable, etc.
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job