Director, Paid Media Marketing

ABOUT UA/UNIFORM ADVANTAGE BRANDS For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers - true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends. From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.   ABOUT THE ROLE We are a leading retailer in the medical scrubs and workwear space, operating three dynamic e-commerce websites: UniformAdvantage.com, ChefUniforms.com, and TheHypothesis.com. In addition to our robust online presence, we own and operate 26 retail stores nationwide. Our mission is to provide high-quality, functional, and stylish apparel that empowers professionals to perform at their best.

The Director of Paid Media Marketing will be responsible for leading and managing all paid media efforts across multiple brands, including Uniform Advantage, Chef Uniforms, The Hypothesis, and 26 retail locations. This pivotal role requires a strategic and analytical leader who will develop, execute, and optimize media campaigns to drive traffic, revenue, and brand awareness. The ideal candidate will have a strong background in SEM, Shopping/PMax campaigns, social media advertising, retargeting, YouTube ads, and geo-targeting strategies.   WHAT YOU’LL DO 

• Develop and oversee comprehensive paid media strategies aligned with overall marketing and business objectives.
• Identify growth opportunities and provide thought leadership on emerging paid media trends and technologies.
• Lead cross-functional collaboration with creative, e-commerce, analytics, and brand marketing teams to ensure cohesive messaging and campaign execution.
• Plan, execute, and optimize SEM, Shopping/PMax campaigns, social media ads, YouTube ads, geo-targeted campaigns, and retargeting strategies.
• Ensure efficient and effective budget allocation across channels to maximize ROI.
• Build, mentor, and develop a high-performing paid media team, fostering a culture of continuous learning and performance excellence.
• Analyze and report on campaign performance, providing actionable insights and recommendations to senior leadership.
• Partner with the analytics and insights team to establish KPIs, dashboards, and measurement frameworks.
• Build and maintain relationships with key media partners, agencies, and vendors. Negotiate media buys and manage contracts to achieve maximum value.
• Develop and tailor paid media strategies to the unique needs of each brand and retail location.
• Ensure brand guidelines and messaging consistency across all paid media efforts.

  WHAT YOU’LL BRING

• Proven track record of managing large-scale, multi-channel paid media campaigns.
• Hands-on experience with ad platforms such as Google Ads, Meta Ads, and other relevant media tools.
• Experience managing paid media for e-commerce brands and retail locations is a plus.
• Expertise in SEM, Shopping/PMax, social media ads, YouTube ads, geo-targeting, and retargeting.
• Strong analytical skills with the ability to translate data into actionable insights
• Strategic Thinker: Ability to see the big picture and align marketing strategies with business goals.
• Collaborative Leader: Proven ability to lead cross-functional teams and foster a culture of collaboration.
• Results-Oriented: Strong focus on achieving measurable outcomes and optimizing marketing performance.
• Creative Innovator: Passion for creative problem-solving and staying ahead of marketing trends.
• Customer-Centric: Deep understanding of customer behavior and how to engage diverse audiences.
• Experience in the apparel or retail industry is a plus.
• Excellent organizational and communication skills, with the ability to multitask in a fast-paced environment.
• Experience in e-commerce and omnichannel marketing strategies.
• Organization skills- ability to manage time, prioritize work, meet deadlines, and complete all assigned tasks.
• Strong analytical skills with experience in reporting and data analysis.
• 10+ years of experience in marketing, with at least 5 years in a leadership role.
• BS/BA Degree – Marketing, Public Relations, Project Management, Business

WHERE YOU’LL WORK HYBRID – The Best of Both Worlds Have th