Senior Associate, Addressable Strategy

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key player in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Responsibilities

 

· Assists with the execution and day-to-day management of a portion of client assignment, based on specialized or technical knowledge

· Understands the variety of vendors and their full value proposition

· Manages vendor relationships and conversations single-handedly

· Brings recommendations to customers

· Supports client relationship, host kick off calls, own campaign planning

· Conducts ad hoc/custom reporting for "deep dive" analytics or per agency request

· Designs and delivers performance updates, business reviews, new audience-based addressable solutions and growth opportunity presentations to key agency and client contacts

· Under moderate direction, works within significant limits and authority on assignments of higher complexity and coordination

· Possesses demonstrated knowledge and skills, including product and industry

· Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information

· May interact directly with clients/agency contacts and provide informal guidance, training and assistance to lower level associates and other functional   areas

 

Required Skills & Experience

 

· Intermediate knowledge of technology or measurement ad tech solutions, including platforms

· Intermediate knowledge and skills in data analysis

· Confident collaborating with others

· Experience with Project / Account Management

· Strong communication skills; clear and succinct communication

· KINESSO does not require candidates to have a college degree

 

Desired Skills & Experience

 

· Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes

· Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)

· Ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions

· Experience with managing existing business relationships, partnerships, and alliances internally and externally

· Ability to assess and rank issues and tasks in order of importance for taking action

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.