Community Engagement Specialist

Job Title: Community Engagement Specialist

Position Summary:

Responsible for implementing key elements of Bryant Bank’s marketing tactics as directed by the Director of Marketing, in collaboration with the Market President with an emphasis on promotions, special events, and community relations. Ensures that local bankers are engaged with promotions and public relations activities and coordinates and documents these activities. This position offers support to the Marketing Department and local Market and must comply with all central brand guidelines, budget accountability, media buying strategies and approvals set by the bank’s Marketing Director. This position does not have the authority to act independently on marketing, advertising, promotional or branding strategies for Bryant Bank or a specific Market.

Essential Duties and Responsibilities:

Promotions

• Supports Bryant Bank promotions with a focus on brand enhancement, and support for marketing campaigns.
• Manages planning, staffing, and execution of bank sponsored events, which may include, but are not limited to:
  • Grand Openings
  • Radio Remotes
  • Ribbon Cuttings
  • Chamber Business Afterhours
  • Customer Appreciation Events
  • Turning Banking into Thanking Activities
• Oversees ordering and distribution of promotional items with direction from the Marketing Director when requested by local bankers. All marketing budget decisions will be managed by the Market Leader and Marketing Director.
• Produces/distributes informational, and promotional signage to branches as needed with direction from the Marketing Director.

Community Relations

• Coordinates the bank’s presence/role at sponsored events and serves as a representative for the bank. Examples include, but are not limited to:
  • Arts, civic, philanthropic, and educational events
  • Chamber-sponsored events
  • Financial education seminars for current/prospective members.
• Makes presentations internally and in the community as needed.
• Books and organizes all community requests for use of the market community room(s). Serves as the primary contact for information concerning use of the community room.

Other Responsibilities

• Presents media buying opportunities to the Market President and Marketing Director for consideration. Collects data and proposals from market media companies.
• Collects photos, stories and announcements for their assigned market for the bank-wide internal newsletter and digital lobby screens.
• Documents community and bank events with photos for social media. All social media content will be reviewed and approved/denied by the Marketing Director.
• Performs other related duties as assigned.

Knowledge/Skills/Abilities:

• Excellent written and verbal communication skills with experience speaking and interacting with large groups.
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