Director, TikTok Shop

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

 

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

 

About the Role

We are seeking a Director to run our rapidly scaling TikTok Shop for Harry’s and Flamingo products. In this role, you will blend your expertise across channel strategy, creative thinking, affiliate partnerships, merchandising and performance optimization. You will be responsible for the TikTok Shop P&L, and work cross-functionally with our growth marketing, brand marketing, product, and supply chain teams.

This is an exciting opportunity for someone who understands the cultural relevance of TikTok and the mechanics of social commerce.

Responsibilities:

Own the TikTok Shop Strategy & P&L

• Set the vision, strategy, and roadmap for success on TikTok Shop, informed by a deeply informed perspective on where this emerging platform is headed
• Build forecasts, KPIs, and reporting infrastructure to track and scale performance
• Drive a profitable P&L by managing in platform sales, driving omni-channel halo, and driving efficient customer acquisition through data-informed decision-making

Manage the Shop

• Manage product assortment, pricing, bundling, and merchandising on the TikTok Shop platform
• Optimize PDPs, imagery, and promotional messaging
• Test and learn into the right, exclusive offers for the channel

Collaborate with Affiliate Creators

• Identify, onboard, and activate TikTok Shop affiliates with high brand/creator fit and efficient sampling and commission structures
• Brief creators on our unique points of difference and brand value props while sparking ideas with high propensity to break through
• Personally engage with the most important affiliates
• Collaborate with the Growth Creative team to test and iterate on paid content and live shopping
• Create repeatable processes for content testing and affiliate onboarding, sampling and support
• Manage internal and agency resources to scale affiliate-driven revenue as best as possible

Build & Scale Internal Processes

• Partner with our supply chain teams to optimize inventory for TikTok Shop orders, enabled by great demand planning processes and communication
• Partner with Finance to profitably manage TTS ad, sampling, and commission costs
• Partner with our R&D team to unlock the right exclusive product assortment for the channel
• Ensure TikTok Shop is being managed within our price pack architecture guidelines, in a way that is synergistic with all of the other places shoppers find our products

Stay Ahead of the Curve

• Act as the internal expert on TikTok trends, features, algorithm updates, and social commerce innovations
• Regularly benchmark competitor activity and emerging formats across the TikTok commerce ecosystem

This might describe you:

• You live a