Sr. Client Solutions Manager, Performance & Expansion - Marketing Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in San Francisco, Chicago or New York City. 

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

LinkedIn Marketing Solutions: We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic channels. We are investing in the Content Marketing ecosystem through various thought leadership initiatives that will enable us to capture the opportunity that the market provides.   

LinkedIn Marketing Solutions is searching for a Sr. Client Solutions Manager to manage relationships with customers within our growth mid-market segment. This person will leverage their knowledge of online media, communication and relationship building skills, and analytical abilities to provide campaign intelligence and campaign strategy consultation, including identifying areas where LinkedIn can provide more value to our clients. The Sr. Client Solutions Manager will be measured by their ability to build, cultivate, and partner with our clients as well as their ability to drive incremental revenue. The Sr. Client Solutions Manager is a nimble team player who is comfortable managing multiple clients, campaigns, and projects concurrently.   

Working collaboratively with their Account Executive(s), the CSM’s responsibilities are to:   

• Build relationships with clients and develop a deep understanding of their business and objectives to provide best-in-class customer engagement   
• Proactively analyze and optimize customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are met   
• Provide recommendations and training on targeting, implementation, optimization, and reporting   
• Support customer education including a best-in-class onboarding experience and ad hoc education needs   
• Stabilize performance and grow revenue from new advertisers via proactive optimizations and upsells   
• Leverage technology to drive performance-oriented marketing solutions   
• Advise on creative and content development, leveraging marketing expertise to maximize performance and delivery   
• Work effectively with various cross-functional partners in sales, marketing, finance, technical support, product, product marketing and insights to ensure customer success, troubleshoot campaigns and ensure error-free execution   
• Represent the voice of the customer through collaboration with product teams to influence campaign management tools and ensure our customer needs are met   
• Co-develop a strategic plan for your book of business with your Account Executive   
• Use data and insights to highlight the value of advertising, demonstrate ROI, and make recommendations for optimizations and additional investment   
• Inspire continued innovation by regularly sharing ideas and best practices with peers and manager   
• Embrace our learning culture to develop yourself as a sales professional and colleague to your peers and internal partners   

Qualifications

Basic Qualifications:   

• BA/BS degree or equivalent experience   
• 5+ years of experience in advertising sales, media buying and planning, or relevant consulting work   

Preferred Qualifications:   

• 3+ years of auction based or programmatic campaign management and optimization experience (eg, Social, Google Adwords, ad exchange/trading desks)   
• Experience in advertising sales and media account management   
• Familiarity with startups go-to-market challenges and growth KPIs   
• Demonstrated analytical background and experience with statistical analysis, return on investment modeling, and advertising / media analytics   
• Ability to think strategically with a proven track record of providing consultative and data-driven solutions   
• Demonstrated understanding of advertising technology and marketing automation