Solutions Awareness & New Business Lead, NA SMB

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.



About the Team

The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys.



The ideal candidate is a dynamic and results-driven senior Marketing Leader ready to spearhead our new advertiser acquisition efforts for TikTok's advertising products. This role will build and lead a high-performing team focused on building awareness of Tiktok's ad solutions and nurturing small, medium, and mid-market businesses through to their first 90 days of advertiser success. This leader will be a strategic thinker, a data-driven marketer, and an exceptional people manager.



Responsibilities



Solutions Awareness:

- Drive thought leadership and establish TikTok as the premier advertising platform by leading a team to develop compelling advertising solution awareness campaigns and creative assets in partnership with Growth Acquisitions teams.

- Manage a team member and our creative agency partners to deliver high-quality campaign assets (OOT, PMax, Search, YouTube, streaming audio) on time and within budget.

- Strong leadership and vision to build long-term customer equity, trust and deliver customer demand to drive acquisition channel conversion.

- Proactively identify and recommend new channels and innovative approaches to raise awareness of the TikTok Ads platform and its benefits to potential advertisers.



Nurture and Sales Enablement:

- Lead a team to nurture businesses from registration through a successful first 90 days of advertising, encompassing self-serve, vendor, and sales-touch enablement programs (email, events, campaigns, incentive programs, narratives, campaigns, etc.); as well as 3rd party programs like Affiliates and API partner nurturing (Shopify, Woo, Wix) at scale.

- Oversee team execution within email marketing platforms (e.g., HubSpot, internally built systems) while ensuring alignment with broader marketing narratives and customer lifecycle journeys.

- Partner closely with sales teams to develop and execute bespoke enablement programs, events, and activations tailored to grow specific customer segments through their first 90 days of spending.



Brand & Event Experiences:

- Lead the team in delivering high-impact, ROI-driven external industry and internal events (e.g., SXSW, TikTok World, HubSpot Inbound).

- Support sales teams to cultivate net new leads and existing client growth to build relationships with C-suite executives, decision-makers, and practitioners through strategic event participation to build credibility in the market and drive proven revenue growth.

- Exercise sound judgment in selecting events aligned with strategic objectives and present compelling justifications to leadership.