VP, GM - General Purpose Cards

Job Description:

Role Summary/Purpose:

We are seeking an accomplished and driven leader to assume the role of GM, Synchrony General Purpose Card portfolio, leading strategy, execution, and optimization efforts. This role presents an opportunity to take responsibility for growing a key portfolio, collaborating across Synchrony platforms, and driving growth through robust growth-strategies, data-driven decision-making and effective cross-functional leadership.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Key Responsibilities:

• Market Segment Strategy: Design and execute clear strategies to capture market opportunities within each target segment and manage strategic action plans to achieve performance targets.  

• Product Strategy: Ensure GPCC product offerings are optimized to meet the unique needs of each market segment and business performance goals. 

• Channel Optimization: Refine and enhance targeting and growth strategies in Prescreen, Cross-Sell and Digital channels to enhance efficiency and profitability. 

• Internal Collaboration: Build and leverage a strong network of internal partners across Credit, Analytics, Marketing, Digital, Finance and other SYF Platforms to support growth initiatives. 

• Growth Initiative Testing: Partner with key internal teams to identify, execute and assess creative test plans designed to identify scalable growth opportunities going forward. Assess performance against goals and take proactive action as needed.  

• Analytics & Insights: Initiate and sponsor development of advanced analytics capabilities to minimize turnaround time on test reads and support rapid data-driven decision-making. 

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school equivalent 12+ years of GM experience within the Credit Card Industry

• Minimum of 10 years leadership experience, preferably in General Management, in Financial Services or Payments industry 

• Strong overall knowledge of consumer financing including Marketing, Finance, Risk and Operations 

• Must be willing to travel on occasion as necessary 

Desired Characteristics:

• MBA 

  eCommerce, and Payment Industry experience 

• Strategic Planning & Execution: Proven ability to design and implement business strategies that deliver on growth and profitability objectives. 

• Analytical Expertise: Strong analytics skills, with experience interpreting performance metrics, driving sound decision-making. 

• Product Knowledge: Deep understanding of General Purpose Card products and the market landscape—or the ability to gain expertise quickly 

• Collaboration: Strong interpersonal skills with demonstrated success in building partnerships and aligning cross-functional teams around shared priorities.  

• Innovation: Ability to innovate and fin