Sr. Manager, Non-Trad Development, Firehouse Subs, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. 

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Summary:  Non-Traditional restaurants act as a vital part of the high-growth objectives and success of the Firehouse Subs® brand.  The Sr. Manager, Non-Traditional Development, FHS US&C serves as the key business partner and brand liaison for non-traditional & institutional partners in the US and Canada, and is responsible for all non-traditional development, including analytics, strategy and execution. The Sr. Manager is also responsible to support franchisees for anything related to their restaurant business including operations and profitability. They work with the franchisees to help them grow a valuable, successful business. In partnership, they work to understand areas of opportunities in sales, traffic, operations, profitability, restaurant image, and growth and help identify improvement plans and recommendations to be able to drive results. In addition, the Sr. Manager is responsible for identifying and evaluating new business opportunities for non-traditional development across several verticals, including airports, malls, universities, and other alternative formats. 

The Sr. Manager, Non-Traditional, FHS US&C will spend time with non-traditional & institutional partners in market and in restaurants, developing deep knowledge of the franchisees’ business and action planning alongside them to increase the success of their businesses and a positive presence of the Firehouse Subs® brand. The Sr. Manager will support investment-oriented aspects of the franchisees’ business, including development, growth, remodeling, and equipment investments.  

This position involves reporting on and presenting key business initiatives to Senior and Executive Management on a routine basis

Roles and Responsibilities: 

• Perform strategic, competitive and partnership analysis for non-traditional development to assess Firehouse Subs priority non-traditional channels and venues (e.g. airports, universities & offices, travel & toll plazas, military bases, etc.) 

• Manage partnerships and business development with key concessionaires and franchisees, including sourcing new partners and structuring new development deals and partnerships 

• Utilize data, analytics, geospatial platforms, and other planning tools to evaluate growth opportunities, ROI and payback, and conduct market optimization studies 

• Broad cross-functional scope including brand standards, compliance, operations, development, business development, franchising, finance, legal, brand marketing, format innovation, technology, design and image, menu adoption and performance management 

• Transform national plans into applicable opportunities for non-traditional business 

• Attend relevant trade shows to represent Brand,<