CORP MARKETING/INTEGRATED MEDIA SPECIALIST

Contribute to the development, execution and oversight of integrated media strategies, inclusive of an optimized investment mix, across the Kroger Enterprise and varying lines of business to accelerate business outcomes and growth. Lead oversight of specific initiatives and/or sub-campaigns within the broader media strategies that not only drive improved performance but improved cross-functional operational efficiencies.  Steward paid media investment to maximize ROI and achieve business KPIs while ensuring minimal forecast variances through the forecast and budgeting process. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

• Own specific initiatives within integrated media strategies from development and planning to execution and reporting 
• Guide and review agency media strategies and tactical plans to ensure alignment with Kroger’s business objectives across divisions and lines of business
• Responsible for paid media budget and forecasts by lines of business, division and Enterprise on a period, quarterly and annual basis
• Identify and troubleshoot billing and forecasting discrepancies
• Authorize placement of paid media investment by media agency of record (AOR) on behalf of Kroger
• Leverage media mix modeling optimization tools and reporting dashboards at divisional levels to identify nuances, gaps and duplication for incremental OKR performance 
• Identify and resolve roadblocks across agency and internal media teams to accelerate goal achievement
• Streamline cross-functional communication leveraging available marketing technology and established processes to reduce duplication and improve efficiency
• Foster strong partnerships with internal team and external teams to develop, execute, and optimize media strategies aligned with broader communication goals
• Deliver regular performance updates and insights to key stakeholders
• Demonstrate agility by adapting quickly to evolving business needs
• Make action-oriented choices that will drive greater accountability, growth and efficiency for the business
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

 

Minimum

• Bachelor’s degree in marketing, business or related area
• 3+ years of media planning/buying or digital marketing (agency or brand side) 
• Familiarity with media planning and buying platforms or tools 
• Familiarity with media mix modeling or analytic tools 
• Experience planning and forecasting media budgets with accuracy and financial acumen 
• Proficiency in Microsoft Office
• Excellent oral and written communication skills
• Innovative, detail oriented, strong analytical and decision-making skills
• Ability to effectively manage multiple tasks and priorities within a fast-paced,
• dynamic, collaborative environment
• Results oriented, comfort with change and complexity, and rapid learner 

Desired

• 2+ years of programmatic and digital marketing experience
• 2+ years of marketing analytics and/or marketing mix experience
• Any CPG or Retail experience

From one tiny Cincinnati grocery store more than a century ago, we’ve grown into what today is the nation’s largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America’s grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all. Here, people matter. That’s why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you’re caring, purpose-driven and hungry to learn, your potential is unlimited. Whether you’re seeking a part-time position or a new career path, we’ve got a fresh opportunity for you. Apply today to become part of our Kroger family! 

What you’ll receive from us:

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:

• A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
• Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on