Product Strategy Senior Advisor

Role Summary 

The Product Strategy Senior Advisor – Content Platforms & Personalization is responsible for defining and advancing the enterprise strategy for content capabilities that power personalized customer experiences across digital and communication channels. This role provides strategic counsel to senior leadership on significant content, personalization, and customer engagement initiatives, often requiring coordination across business, technology, operations, marketing, and digital organizations. 

The advisor serves as a product-minded and strategic translator between business stakeholders and technical teams, driving the development of product definitions, solution strategies, and implementation plans that optimize content management, personalization, and customer engagement capabilities. This leader establishes and executes the vision for headless content management, dynamic content assembly, reusable content architecture, and omni-channel content delivery, enabling scalable inbound and outbound customer communications across web, mobile, email, SMS, push notifications, contact center experiences, and emerging channels. 

Key Responsibilities 

Enterprise Product Strategy & Portfolio Management 

·        Provide counsel and strategic recommendations to senior leadership regarding content, personalization, and customer engagement strategies. 

·        Drive development of product definitions, capability roadmaps, and solution plans that optimize enterprise content and personalization investments. 

·        Evaluate business opportunities and emerging technologies to define and evolve the content and personalization portfolio. 

·        Analyze market trends, customer expectations, competitive landscapes, and digital experience innovations to identify opportunities for both parity and differentiation. 

·        Develop and maintain strategic roadmaps that align business priorities, customer experience goals, and technology investments. 

·        Establish strategies, operational objectives, and governance approaches for enterprise content and personalization capabilities. 

Headless Content & Dynamic Experience Enablement 

·        Lead the strategy and adoption of headless and composable content management capabilities across the enterprise. 

·        Define scalable solutions for modular content creation, content reuse, metadata management, and dynamic content delivery. 

·        Drive implementation of content-as-a-service capabilities that enable rapid deployment across channels and customer journeys. 

·        Partner with architecture and engineering teams to ensure content platforms support enterprise scalability, flexibility, and personalization objectives. 

·        Develop enterprise standards, best practices, and governance models for dynamic content management. 

Personalization & Omni-Channel Engagement 

·        Shape and deliver personalization capabilities that dynamically tailor content based on customer context, behaviors, preferences, business rules, and AI-driven insights. 

·        Enable consistent content experiences across inbound and outbound customer touchpoints, including web, mobile applications, em