Marketing Automation Technologist II

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Professional 310

Pay Range: $88,300.00 - $132,400.00

Job Description

Responsibilities

Primary Responsibilities

• Lead strategic planning, development, and management of complex integrations between marketing automation platforms (Marketo, Twilio, Conversica, Ringlead) and CRM systems (Salesforce), backend databases, and other enterprise applications.
• Design, develop, and implement advanced backend processes, automation scripts, and API integrations using languages such as JavaScript, Python, or other backend scripting languages.
• Serve as the strategic leader and subject matter expert for automation technology, identifying opportunities for automation, system integration improvements, and scalability.
• Architect and optimize complex behavior-driven and event-triggered marketing automation workflows to enhance customer engagement, lead nurturing, and conversions.
• Develop, implement, and oversee strategic data quality and governance practices, ensuring data accuracy, integrity, compliance, and optimization.
• Actively seek out, evaluate, and implement new technologies, plugins, and methodologies to drive innovation, efficiency, and advanced personalization in customer lifecycle nurturing.
• Conduct deep analytics and performance analysis to identify optimization opportunities and translate insights into actionable improvements to automation strategies and systems.
• Lead cross-functional collaboration with internal technology teams to enhance data integration, synchronization, and automation infrastructure.
• Develop advanced segmentation strategies leveraging dynamic content, predictive analytics, and customer data platforms (CDP).
• Act as the escalation point for complex troubleshooting issues, resolving system and data integration challenges with advanced technical solutions.
• Mentor and provide guidance to junior technologists and team members, fostering best practices in automation, coding standards, and technical documentation.
• Own and refine marketing automation KPI tracking, analytics dashboards, and reporting strategies to measure and enhance effectiveness continuously.
• Champion continuous A/B testing and experimentation culture within the team to drive innovation, improved conversions, and superior customer experiences.
• Performs other job-related duties as assigned.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities.  The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge, Skills, and Abilities

• Proven ability to mentor jr staff
• Experience in Workfront, Jira, Wiki, Salesforce, Tableau
• Experience with marketing operations (automation, CRM, metrics reporting), ideally in a B2B, fintech, or fast-paced tech environment
• Familiarity with digital marketing platforms and concepts
• Knowledge of educational marketing
• Knowledge of integrated marketing communications
• Managed a large-scale marketing database and oversee augmentation and supported initiatives around improving database quality, database compliance, and governance
• Marketo Certified Expert
• Proficiency in Microsoft Office (Excel, Outlook, Word, etc.)
• Proficiency with CRM (Salesforce).
• Results-oriented with strong