Lead Programmatic Media Buyer (P3545)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.

As a Lead, Programmatic Media Buyer, you will lead our programmatic buyers in developing programmatic strategy, and buying optimizations with the goal of achieving, and in many cases, exceeding client objectives.  This role drives innovation at both the strategic and campaign executional level, building relationships with your team, clients, and partners to set expectations on strategy and performance. The ideal candidate has a strong programmatic digital planning and buying background with experience being hands on keyboard in programmatic ad technology platforms. They will also be comfortable leading overarching tactical activation strategies for programmatic. Ideally this candidate would also have experience overseeing and mentoring junior level buyers and leading clients in the programmatic space. In this role, you will work closely with the Programmatic Product Strategy & Innovation Lead helping to develop new media products for Kroger Precision Marketing’s Programmatic and Direct Connect/Self-Serve offering. They will need to be capable of taking those new offerings and ensuring KPM is able to flawlessly execute and achieve clients’ desired performance objectives.

Business Performance

• Media delivery & reporting on a weekly, monthly, and quarterly basis
• Lead monthly campaign performance meeting with media buyers to uncover process inefficiencies, wins, areas of improvement, etc.
• Communicating overall health of accounts and projects to senior leadership on a weekly, monthly, and quarterly basis
• Track performance to goals and benchmarks as well as provide recommendations & opportunities for improvement

Media Strategy & Innovation

• Proactively explore and source potential opportunities with new major media platforms to innovate, build brand awareness and drive acquisition
• Work closely with product, marketing, & sales to develop and manage GTM products & platforms
• Assist media buyers in developing media strategies and programs with internal and external teams for media and brand campaigns
• Consider competitive landscape, consumer behavior and current trends to conduct quantitative / qualitative analysis and ensure we are pursuing the right opportunities for offsite media

Team Management

• Ensuring media buyers are launching campaigns on time & accurately
• Managing campaign/account assignments and capacity tracking
• Weekly 1:1s with direct reports to uncover struggles, areas of growth, & continued development of media buying team
• Assisting media buyers with day-to-day struggles, questions, and concerns
• Lead weekly meetings with the media team, providing updates on status of business, social & programmatic environment, & broader team
• Lead talent processes, performance review, and compensation processes for direct reports
• New hire training & development

RESPONSIBILITIES: 

• Programmatic media expert with ability to ensure we are utilizing tools to our fullest capacity and making recommendations when new tools/platforms are needed.
• Responsible for developing programmatic media best practices, channel learnings, benchmarks, and case studies for the KPM portfolio.
• Client facing to report on KPM’s campaign strategy, performance, and key recommendations for f