Sr. Associate, Marketing Content Writer - Retirement Solutions, Growth

Content Writing

The Content Writing role drafts product, client engagement, monthly newsletters, webinar presentations and other advertising material for a variety of audiences to support campaigns, collateral and other departmental needs. Working under minimal supervision, this job is responsible for producing and editing specific written documentation that will be distributed across various communication channels.

Key Responsibilities and Duties

• Develops written and multimedia content (including white papers and product support pieces) that is clear and engaging for all target audiences.
• Collaborates with professionals in different functions, including client service, finance, strategy and investment teams to ensure correctness of content and establish key objectives and themes.
• Proofreads articles and submits final drafts and layouts to production department for review.
• Possesses thorough knowledge of the organization’s activities as well as broader industry trends to draft well-informed communications.
• Recognizes and upholds the firm’s brand in all written communications.
• Builds strong relationships with marketing and communications counterparts as well as key internal stakeholders to ensure successful strategy alignment and distribution of content.
• Provides recommendations to management on messaging and communications formats to maintain clarity and accuracy of message.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 2+ Years Required; 3+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
6IC

Required Qualifications:

• 2+ years of experience writing a variety of content formats (collateral, email, social, web, articles) 

Preferred Qualifications:

• 3 + years of experience writing a variety of content formats (collateral, email, social, web, articles) 
• Financial Services experience 
• Understanding of retirement and wealth products
• University Degree 

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Related Skills

Adaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2025-04-21

Base Pay Range: $82,000/yr. - $95,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA d