(USA) Senior Manager, Site Merchandising - Patio & Garden

Position Summary...

What you'll do...

Product Management and Innovation Possesses knowledge of Product discovery processes product roadmap design methodologies prioritization approaches To be able to carry out the following responsibilities Identifies customer problems business opportunities requirementsneeds for new products and customer tools Owns product discovery processes for example cadence feedback iteration backlog management for a simple customer problem Builds product roadmaps with proper phasing Communicates product roadmaps to crossfunctional partners and stakeholders leveraging elements such as PRDswhitepapers Independently or with minimal guidance conducts activities for product feature analytics with an understanding of simple trendsinsights Utilizes customer feedback to solve for current product and tool gaps and develop new and easy touse products Site Structure Management Possesses knowledge of Search engine optimization site structure site taxonomy web analytics tools To be able to carry out the following responsibilities Collaborates with and understands the value of other research partners for example site analytics consumer insights to synthesize and leverage existing data and coordinate research efforts Follows search engine optimization strategies or requirements to deliver highquality content Reviews raw data containing the factors influencing search rankings and analyzes their use in search engine optimization performance Creates tracking systems to measure the relevance and popularity of website content Conducts reviews the landing page content keywords and advertisement text to ensure relevance Influential Communication Possesses knowledge of Verbalnonverbal behaviors application and allocation of business communication stylestechniques in ambiguous and challenging situations situational awareness communication channelsmediums interpersonal skills and universal relationship building To be able to carry out the following responsibilities Leads discussions with varying viewpoints Presents to and influence audiences across divisions using appropriate frameworkstools Leverages factbased data and analytics insights from multiple business domains to build a cohesive narrative form an argument organize thoughts and present in a clear concise and meaningful way Demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs Acts as a trusted advisor to business partners influencing them to act as needed to move the business forward Provides effective timely feedback to others Seeks internalizes and utilizes feedback to make changes Market and Customer Analysis Possesses knowledge of Data gathering and reporting tools market data sources customer behavior analysis methodologies To be able to carry out the following responsibilities Designs targeted customer engagement processes based on customer analytics Capitalizes on strategic opportunities that customer analytics can bring to the organization Interprets business risks and potential threats and opportunities using predictive modeling Monitors global and regional market trends directions experiences and key players Anticipates capitalizes on and drives changes in the market Develops advanced tools and techniques for validating market research Establishes alternative theories and models based on the results of market research Recommends methods for using web analytics to cultivate highvalue customers Supports the integration of analytics with other applications for example enterprise data warehouses business intelligence tools predictive analytic models Leverages competitor and industry insights to measure site success and inform future site strategies Campaigns and Launches Possesses knowledge of Campaign processes programproject management tools promotional tools and methods promotional guidelines To be able to carry out the foll