Manager / Senior Manager, Marketing & Audience Development

NAC's Marketing & Audience Development department advocates and amplifies the value and importance of the arts through various communications efforts. You will work closely with the whole of the Council and its parent Ministry to provide strategic counsel and support in the areas of marketing communications, to highlight the Council’s role as champion of the arts. You will also work with departments within the Council, and with external stakeholders to initiate, implement and manage marketing communications initiatives which are aligned with NAC’s mission, vision and strategic thrusts.

Principal Accountabilities:

• Lead integrated marketing campaigns to support NAC’s branding, marketing, and audience development objectives.

• Lead the day-to-day management of NAC digital touchpoints such as its social media channels, corporate website and EDM platforms. Analyse digital marketing metrics to identify trends and insights required to formulate a robust content calendar.

• Collaborate with internal stakeholders and external partners to optimise NAC’s social media platforms with the objectives to expand reach and deepen engagement across various audiences.  This includes the tailoring, planning and implementation of social plans to meet NAC's strategic needs. 

• Partner with NAC’s Technology and Innovation team to ensure that NAC’s corporate website is compliant to IM8 and aligned to Government’s Digital Service Standards.

Requirement

• Bachelor’s degree in marketing, digital media or a related field

• 2 to 6 years of relevant work experience in marketing or digital marketing.  Hands-on experience and/or expertise in the latest digital technologies and techniques managing websites and content management systems (CMS) is desirable

• Functional knowledge of HTML, CSS, or JavaScript is advantageous to effectively manage NAC corporate website and EDM platforms

• Proven success with SEO, social media, and email marketing strategies.

• Excellent data and metric analysis abilities.

• Strong interpersonal skills and a good team player

• Knowledgeable and passionate about local arts and culture

• Strong organisational, project management and management skills

• Applicants who require work passes need not apply