Jobs and Careers

associate brand manager, Starbucks Merchandise

United Statesfull_timeVerifiedPosted 7 Jul 2026

About the role

Now Brewing – associate brand manager, Starbucks Merchandise #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only

celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection.

As an associate brand manager, Starbucks Merchandise, you will be part of a dynamic and entrepreneurial team. We are responsible for the strategy, creation and bringing to market of innovative merchandise for our US locations. This role supports the commercialization of promotional products of our Merchandise portfolio, as well as key strategic initiatives. We are looking for a candidate who is nimble, proactive, analytical, able to multitask and enjoys problem-solving, with a focus on the customer. Bring your relentless curiosity, strategic expertise, and passion for retail, and desire the unlock the limitless possibilities. In return, you will be able to chart your own career development path with the diverse and ample career opportunities at Starbucks today and tomorrow.

As an associate product manager, Starbucks Merchandise, you will…

Business Management

Supports development of recommendations regarding product objectives and strategy, positioning, placement, and promotional cadence.
Assists in researching emerging trends and other primary and secondary forms of research with fact-based business insights to create sound strategic recommendations. Uses data and insights to tell a logical and compelling story.
Assists in development of business case for new programs to support growth strategies and profitability targets.
Assists in pricing strategy and analysis.
Represent Merchandise Team in cross-functional meetings, including Marketing, planning , and operations meetings.

Commercialization

Supports Merchandise commercialization process working closely with our New Product Introduction cross-functional team, including feasibility, operational, and product development reviews
Assists in writing and development of product briefs for new merchandise, with a lens on customer, need-states, and business opportunity
Assists in inputs for planning, forecasting, naming, marketing, pricing, and costing.

Go-To-Market (or each promotion across multiple store formats)

Supports delivery of products for each promotion, including product direction, backgrounders for marketing and store operations and input into supply chain requirements.
Manage promotional inputs and multiple reviews for in-store signage
Manages product signage for all stores/markets.
Provides inputs and reviews partner training materials, including educational and training videos for field partner

We’d love to hear from people with:

Minimum of 2 years of experience in a role supporting marketing, brand management, product management, commercialization, or operations
Strong analytical/reporting skills with proficiency in MS Excel and PowerPoint
Ability to communicate clearly, concisely, and persuasively
Ability to balance multiple priorities and meet deadlines
Ability and willingness to navigate change and ambiguity
Previous experience working in merchandise product development and/or visual merchandising preferred
Minimum of 1 year of project leadership experience preferred
Minimum of 2 years of progressive analytical experience in product or marketing preferred

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachel