At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for a seasoned Senior Product Marketing Manager, Collaboration + Scale to take full ownership of Webflow’s collaboration, governance, and asset management capabilities. This role will define how teams work together and manage content in Webflow — from roles and permissions, publishing workflows, and user management to enterprise-grade asset organization and compliance.

You’ll partner closely with Product, Engineering, Design, Sales, and Customer teams to shape the strategy, positioning, and go-to-market for features that enable organizations to confidently scale Webflow across teams, departments, and regions — including bringing a net-new asset management product to market.

This is a highly visible and strategic role, requiring strong cross-functional leadership, comfort with technical and operational concepts, and a deep understanding of how modern teams collaborate at scale.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $170,000 - $205,000
    • Zone B: $160,000 - $193,000
    • Zone C: $149,000 - $180,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    
    • 157,000 - 189,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for an existing vacancy

• Reporting to the Director, Product Marketing

As the Senior Product Marketing Manager, Collab + Scale, you will …

• Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
• Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
• Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market
• Develop clear narratives that communicate the value of asset management for enterprise teams — including reuse, governance, brand consistency, and scale
• Partner closely with Product and Design to define how asset management fits into broader collaboration, permissions, and publishing workflows
• Lead launches for new collaboration and scale features, serving as the connective tissue between Product, Marketing, Sales, and Customer teams
• Translate complex technical and operational concepts (permissions models, governance, compliance requirements) into clear customer value
• Collaborate with Pricing & Packaging partners to ensure our plans support customers scaling into enterprise use cases

About you:

Requirements:

• BA/BS degree or equivalent experience
• 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
• Experience marketing products related to content, asset management, or content operations (e.g. DAM