Senior Product Marketing Manager - Segmentation

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Product Marketing Manager - Segmentation

Introduction to the team:  

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success  

The B2B product marketing team is looking for a motivated Senior Product Marketing Manager with experience in developing and owning segmentation. Your objective is to develop a deep understanding of our partners through research and to launch an internal go-to-market spanning across the hotel business and ultimately, other lines of business. You’ll use insights to create relevant, solution-based messaging and positioning for the segments, and drive adoption and growth for our products.   

In this high impact, high visibility role, you’ll be working in close collaboration with research partners, both internal and external, as well as data science and analytics to develop and maintain partner segments, managing the creation and design of internal collateral with brand team and external partners; and driving alignment with core stakeholders and leaders within the organization.  

In this role, you will:  

• Lead our partner segmentation strategy, including building and launching the internal go-to-market plan 

• Collect qualitative and quantitative insights to influence segmentation decisions, collaborating with our User Experience Research team and external agencies Partner with data science and analytics to validate research decisions, balancing business needs and partner-centricity  

• Plan the operationalizing of segments and drive adoption in partnership with product, marketing, sales enablement, sales teams  

• Create and maintain internal-facing collateral, including personas 

Experience and qualifications:  

• You have a Bachelor’s degree 8+ years (or equivalent work experience) in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology 

• You can balance a customer-centric mindset and focus on business needs and goals  

• Highly functioning within ambiguity thanks to your unbridled