Marketing Specialist- Digital & Traditional Advertising

Odawa Casino Resort

Job Description

Job Title:Marketing Specialist- Digital & Traditional Advertising

Reports To:Director of Marketing

Department:Marketing

Status:Exempt

Job Code:ADVSPC

Pay Grade:MRK7

Creation Date:06/10/2025

Job Summary: The Digital & Traditional Advertising Marketing Specialist executes digital and traditional advertising strategies, to promote both casinos, hotel, all amenities, events & promotions. The Digital & Traditional Advertising Marketing Specialist’s role involves creativity, communication and attention to detail. 

This role ensures maximum visibility and engagement for all casino/hotel offerings with the focus on paid strategy, media buying, ROI tracking, brand consistency across all channels.  This position will have access to confidential and proprietary information.

Primary Duties & Responsibilities:

• Greet all guests and Team Members in a friendly, open manner.
• Conducts oneself in a positive and professional manner, acting as a role model for all Team Members.
• Maintain knowledge of all current and upcoming promotions and events at Odawa Casino Resort.

• Under the direction of the Director of Marketing, implements the operational budget for advertising, monitoring expenditure to maximize return on investment (ROI) ensuring cost effective spending allocation across all channels.
• Coordinates advertising/media contracts through proper channels, ensuring compliance with internal policies.
• Administer and optimize performance within traditional & digital ad platforms.
• Collaborate with the agency of record (AOR) to develop media buying strategies, providing direction to ensure online and offline campaigns align with brand objectives and target audience insights.
• Collaborate with the Director of Marketing and Social Media & Content Marketing Specialist, to develop, execute, and optimize programmatic ad buying strategies across display, social media, and other digital platforms with a focus on maximizing return on investment (ROI) through real-time campaign adjustments.
• Oversee the creation, production, and distribution of all advertising and collateral materials; coordinate and be on-site for photo and video shoots; collaborate with internal departments and external agencies to develop high-impact, multi-platform video and creative content.
• Ensure adherence to brand guidelines and graphic standards across all channels; review and proof creative assets for accuracy and consistency; manage copywriting and creative direction to balance promotional impact with compelling brand storytelling across websites, mobile apps, signage, and advertising.
• Under the direction of the Director of Marketing, develop and execute fully integrated advertising campaigns across both traditional media (TV, radio, print, OOH, OPA, etc.) and digital marketing (website, direct mail, email, SMS, TV, mobile marketing, etc.) strategies.
• Coordinate and execute email/SMS marketing campaigns and CRM initiatives, working closely with the AOR and internal teams to ensure they target the right audiences and drive engagement.
• Coordinate and execute mobile app promotions, leveraging push notifications, geofence noti