Senior Art Director - Brand & Category

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit. 

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.  

The position will report to the Associate Creative Director, Brand. 

Role Overview

This role is responsible for the development 360 Campaigns across the category– taking work from concept to final execution under the leadership of the CD and ACD within the category. This individual will partner closely with the entire category team and will take the lead in translating marketing objectives into key visual comps, full funnel mood boards, and lead work into pre-production and through production. They’ll work closely with the photo + film production teams to plan, organize and art direct shoots, deliver selects to stakeholders and oversee retouching and editing across the campaign.

This individual will deliver full funnel 360 GTM campaigns– leading internal category design teams and collaborating cross-functionally with category counterparts in copy, marketing and VM. This individual must be a strong self-starter with a multi-disciplinary portfolio that shows experience in commercial art direction AND design executions across multiple touch points; digital, print, in-store, etc. They must have a keen understanding of the importance of messaging hierarchies– able to partner with copy to ensure the CX across copy and design is clear and cohesive across channels. This person is eager to pitch in on collaborative big-picture thinking, but is currently an executional master who finds satisfaction in executing work to highest caliber.

Sol de Janeiro firmly believes that a positive work culture makes all the difference. The celebration of every body that we promote to our consumers, we also promote in our offices. We are collaborative team players who know that individual growth is just as important as company growth. We lead with kindness and with respect. We set goals to elevate our individual performance within the company AND we lead to nurture growth in our direct reports and cross-functional partners.

Overall Responsibilities:

• Generate clear visual ideas and concepts in tandem with the category leads and ACD/CD. 
• Stay on top of all visual trends and maintain best practices – both for the industry and by touchpoint to meet audiences where they are and to develop breakthrough creative within the category.  Concept, execute, and deliver photo and video assets that satisfy campaign objectives and tone, highlight product efficacy, brand-DNA and storytelling. Produce sketches, mood boards, and storyboards, including mocks and comps, to visualize ideas prior to shooting.
• Prepare shot lists, work with photographers and producers on all details of execution including locations, props, wardrobe and casting.
• Identify outside vendors (artists, stylists, animators, etc.) that are needed to execute a campaign or to scale a production across the funnel. This position will manage the creative aspects of the collaboration and is responsible for ensuring the work ladders up to the initial concept and that all brand codes are respected and will loop ACD/CD into key milestones through development.
• Art direct photo shoots – end to end, working with producers, stylists, photographers to turn the concept into a suite of assets under leadership ACD.
• Oversee post-production selects, image retouching, and film editing. Set usage standards to ensure that that all creative is brought to market as intended.
• Lead design teams through execution of 360 GTM assets, overseeing all details of the campaign in partnership with the category mangers in both copy and marketing. Ensure brand design standards are upheld, style guide is adhered to and that all layout problems are solved creatively while remaining on brand.
• Intake high level feedback, interpret and cascade direction to lead design teams to the best solutions.
• Organize, strategize, and formalize the delivery of completed work so that executional teams (who will translate assets for other market needs) are set up for success.
• Partner with project management teams to ensure work is delivered to executional teams according to their various market needs.

Job Requirements/Qualifications