Product Marketing Manager
GartnerAbout the role
About the role:
The Product Marketing Manager is a member of Global Product Management (GPM), reporting to the Sr. Director, Product Marketing. You will be part of a team responsible for building and executing successful go-to-market and product adoption programs. Your role will help to define how we support the organization to create compelling client-facing assets that help to acquire clients and grow retention.
What you will do:
- Develop an understanding of Gartner’s business and products to create compelling copy and design that clearly differentiates our value in the market
- Understand our client's and target buyer needs through reviewing existing research, interacting with internal partners, and direct work with the product marketers on the team
- Drive product marketing-led asset creation to support Gartner’s IT End User products, partner with product managers, sales/service enablement, experts in Business & Technology Insights, and corporate marketing to develop compelling assets
- Create and write materials such as product positioning decks, case studies, video scripts, in-app messaging, and client emails that clearly articulate our value and how it will meet our client’s most pressing priorities
- Review and edit materials as requested for grammar, readability, and consistency with Gartner brand standards and best practices
- Maintain a library of content and collateral on the company intranet working in collaboration with the communications team
- Create and update presentations and one sheets, writing copy and designing slides in PowerPoint
- Using a data-driven approach, analyze the impact of assets on seller success and adjust as needed
What you will need:
- Bachelor’s degree or equivalent experience
- 3+ years of experience in marketing at a digital advertiser, agency, tech and/or product and services company
- Demonstrated project management expertise, with a proven ability to prioritize tasks, manage deadlines, and deliver results in a fast-paced environment
- Exceptional verbal and written communication skills, with the ability to convey information clearly and succinctly to diverse audiences.
- Experience leveraging facts and data for business storytelling, turning content and design into compelling copy, messages, and visuals for external audiences; or Proficient in utilizing data and insights to craft compelling business narratives, transforming content and design into impactful copy, messaging, and visuals for external stakeholders
- Skilled at collaborating cross-functionally, fostering productive partnerships across various teams and departments
- Advanced design skills in PowerPoint, with preferred experience in design tools such as Figma or similar platforms
What you’ll get:
- Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
- Collaborative, team-oriented culture that embraces diversity
- Professional development and unlimited growth opportunities
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Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work?
Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worl
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