Associate Product Manager, Lifecycle

Join the Sleep Fitness Movement

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.

Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.

High Standards. No Apologies.

We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. We’re a team that puts in the extra effort, not because it’s required, but because we care about the impact of our work. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier –this isn’t it.

The Role

Eight Sleep is looking for a data driven and detail-oriented Associate Product Manager to join our Lifecycle Marketing team. You’ll manage our Lifecycle Marketing acquisition channels (email and SMS), working closely with our internal team for the implementation of all acquisition-focused campaigns and flows. If you are a growth-oriented problem solver looking for a way to apply your unique skill set to exciting and impactful business challenges, this is the right opportunity for you. You’ll report directly to our Director of Lifecycle Marketing.

This is an opportunity to take ownership of meaningful projects and contribute to both front-end product improvements and backend operations that fuel growth.

How You’ll Contribute

• Define a strategy to hit channel goals through a concise customer journey

  • Analyze behavioral data and conduct research to better understand the touch points needed to nurture users into customers

  • Define the specific landmarks in the customer journey that will reduce the time from sign-up to purchase while driving the highest ROI

  • Develop and manage segmentation strategies to ensure that email messaging and creative is relevant to different audience segments

• Manage internal resources to hit program goals

  • Work closely with the e-commerce team to ensure the most efficient performance of our leads capture initiatives, to drive significant growth of our lists

  • Own the creation of our lifecycle marketing content calendar using a project management tool and making sure all initiatives stay on track

  • Brief internal creative team on the needs of the program for both campaigns and flows across each of our markets (US, Canada, UK, EU and Australia).

  • QA all the work before it goes live, and ensure the highest standards of copy, design, and development, adhering to the brand guidelines

• Scale and grow a referral program

  • Develop and oversee loyalty program to increase brand advocates and drive acquisition

  • Create and execute multi-channel marketing campaigns to promote the referral program and engage existing customers

  • Manage our agency partner to create and implement program assets

• Measure results and iterate on the strategy

  • Build dashboards for monitoring the performance of all lifecycle marketing touch points.

  • Continuously refine the strategy to drive increased ROI

What You’ll Need to Succeed

• 2-4 years of experience in a fast-paced environment such as consulting, hyper-g