Associate Director Omnichannel Analytics Enablement Strategy

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
 
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Associate Omnichannel Analytics Enablement Strategy Director will be responsible for establishing and leading the strategy for an enterprise web & campaign analytics measurement framework and the enablement of product analytics tools like Adobe Customer Journey Analytics. They will be accountable for building an integrated enterprise, event-driven digital data taxonomy that will be leveraged by multiple internal and external partners to accomplish actionable insights, dashboard automation, next best action, experimentation, personalization, and journey orchestration opportunities.

Relationships

The Associate Omnichannel Analytics Enablement Strategy Director sits within the Omnichannel intelligence team, part of the broader Customer Engagement & Channel Experience function.  This role will report directly into the Director of Omnichannel Intelligence. This is a high-visibility, cross-functional role and will collaborate closely with brand, marketing operations, IT, legal, reporting analysts and external vendors on tagging enablement activities to deliver best in class data-driven, dynamic customer experiences at scale.

Essential Functions

• Omnichannel CX Data Strategy Leadership: Lead the execution and continuous optimization of an enterprise‑grade CX Product Analytics data strategy across HCP and patient experiences. Ensure the strategy is tightly aligned to organizational priorities, key business questions, and personalization objectives to drive informed, data‑led decision‑making. Own the end‑to‑end CX data ecosystem including data acquisition, architecture, governance, processing, and activation—to enable scalable insights and consistent customer engagement. Proactively evolve the data strategy to incorporate emerging business needs, technologies, and analytics capabilities, ensuring long‑term relevance and impact
• Analytics Solution Design & Strategic Enablement: Lead cross‑functional web and campaign tracking initiatives, translating business objectives into scalable product analytics solution designs and implementation roadmaps. Develop strategic analytics plans that align with enterprise priorities and stakeholder key business questions (KBQs), proactively identifying measurement and activation approaches that drive tangible outcomes—such as increased CRM enrollment, enhanced content engagement, and improved conversion across digital and offline touchpoints. Ensure solutions are outcome‑focused, technically sound, and optimized to support sustained performance measurement and optimization
• Stakeholder Discovery & Alignment: Facilitate collaborative stakeholder workshops to surface and priorities key business questions, aligning cross‑functional perspectives into clear, outcome‑driven analytics requirements. Translate business needs into well‑defined technical inputs for analytics and engineering teams, ensuring analytics solutions are purpose‑built to enable meaningful measurement, insight generation, and optimization across digital experiences
• Omnichannel Campaign Taxonomy & Enablement: Lead the development and governance of a standardized omnichannel campaign taxonomy and self‑service tracking request capability to ensure consistent, high‑quality data capture across promotional channels. Act as product owner for the solution, driving adoption and disciplined use across internal teams