Sr. Field & Demand Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

The Marketing Manager will play a critical role in driving demand and pipeline growth through integrated marketing programs tailored to the public sector. This position will lead the execution of multi-channel campaigns—including webinars, content releases, events, and digital marketing—designed to engage target audiences and accelerate sales opportunities. Success in this role requires a strategic approach, strong collaboration with Sales and cross-functional marketing teams, and the ability to use data-driven insights to optimize performance. This role directly impacts business growth by developing and implementing high-impact marketing initiatives that convert interest into measurable pipeline.

 

This position is an individual contributor role reporting to the Director, Demand & Field Marketing.

 

Responsibility

• Develop and implement integrated marketing programs, including webinars, content releases, events, and digital campaigns, to drive engagement and pipeline growth

• Manage multi-channel demand generation strategies across digital, paid social, field marketing, and email to maximize reach and impact

• Lead collaboration with Sales Development and Sales teams to align marketing initiatives with target accounts and pipeline objectives

• Implement data-driven optimizations to improve campaign performance, ensuring continuous refinement of marketing tactics

• Enable Sales and Sales Development teams with relevant campaign insights, messaging, and content to support effective lead follow-up

• Partner with product and content marketing teams to refine messaging and develop compelling assets tailored to the public sector audience

• Monitor program performance, analyze key metrics, and adjust strategies to address pipeline gaps and enhance return on investment

• Coordinate with database and digital marketing teams to optimize audience targeting, lead nurturing, and conversion strategies

Job Designation

Remote: Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years experience handling demand and customer engagement programs for technology or software companies with a track record of successful results.
• 3+ years experience planning and implementing Public Sector demand programs

Preferred

• Public Sector experience
• Strong understanding and experience with multiple demand channels, including digital, paid social, field, and email marketing to drive pipeline
• Excellence in building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
• Metric-driven approach focused on setting and measuring key performance indicators
• Excellent project management skills and ability to work cross-departmentally
• Creative, collaborative, and resourceful
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• Familiarity with Salesforce, Eloqua, Outreach, DemandBase, Folloze, and other marketing technologies
• Excellent written, verbal, and visual presentation skills

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

 

Based on applicable legislation, the below details pay ranges in the following locations:

 

California: $122,300.00 - $190,650.00 base salary

 

Illinois and Colorado: $116,500.00 - $160,150.00 base salary