IT Marketing Lead

About the company:

Softermii (https://www.softermii.com/) is an outsourcing/outstaffing company with more than 8 years of experience in web and mobile application development with a team of more than 120 specialists from 6 countries.

We have withstood multiple challenges, such as COVID-19 pandemic and war aggression against Ukraine, we have secured sustainable development processes, saved all our projects and jobs. Even more – we’re constantly growing.     

 

Every day we add new project to our portfolio in the following areas of expertise:

• Healthcare
• Real estate
• Livestream E-commerce
• Fintech (WealthTech, Capital Trading)
• Real Time Communications (RTC)

 

In addition, we develop 2 of our own solutions that help our customers get faster applications for video or audio calls (https://www.softermii.com/solutions/vidrtc) or an application for real estate with 3D visualization

(https://www.softermii.com/solutions/apartmii)

 

Company’s mission:

Softermii: Succeed Without (L) imitations

We will turn any idea into a valuable product.

 

Our plans as a company:

We want to move from a regular outsourcing business to an ecosystem of outsourcing, education and product development companies.

 

⭐️Project: Softermii

👬Why we have opened this vacancy: Team extension.

 

⌚️Type of cooperation: remote, full-time.

👯Your responsibilities on the project will be:

- Develop a long-term marketing strategy aimed at driving B2B sales and revenue growth, ensuring alignment with corporate objectives;

- Oversee the strategic and operational management of Softermii’s Marketing Team, creating a high-performance culture;

- Strengthen brand positioning, PR, and communications to enhance Softermii’s visibility and credibility in the marketplace;

- Manage annual marketing budgets and resource allocation for maximum efficiency and return on investment;

- Direct User Acquisition, SMM, SEO, and Link Building efforts, optimizing each for lead generation and brand impact;

- Collaborate with Sales, Product, and executive stakeholders to ensure marketing initiatives contribute to top-line revenue goals;

- Monitor industry trends, emerging technologies, and competitor strategies to inform agile marketing decisions;

- Track, analyze, and present marketing KPIs; use insights to refine tactics and improve outcomes;

- Implement a unified document management system to streamline workflows and maintain campaign consistency.

 

👩🏼‍💻👨🏻‍💻You can be part of the following team: 

CEO, COO, Sales Manager, Delivery Manager. Makers - content writers, researchers, designer.

🕹Tools we use: Jira, Confluence, Git, Figma.

 

🗞Our requirements to you:

- 5+ years of experience in growth marketing, lead generation, or digital marketing, with a focus on B2B tech;

- Experience in IT outsourcing or enterprise software, with a strong understanding of B2B sales cycles;

- Proven success in running impactful campaigns, especially within the IT services sector;

- Proficiency in digital marketing platforms (e.g., Google Ads, LinkedIn Ads) and strategies like SEO, ABM, and inbound marketing;

- Ability to develop go-to-market strategies and position new services for growth;

- Experience managing marketing budgets and tracking ROI;

- Strong organizational skills and the ability to manage multiple campaigns, ensuring timely delivery and effective outcomes;

- Experience leveraging social platforms (Facebook, Instagram, YouTube, instant messengers) to support brand awareness and lead generation;

- Skilled in interpreting data, forecasting trends, and converting insights into actionable marketing initiatives;

- Excellent communication skills in English (C1), with experience working cross-functionally and manage stakeholder expectations.

 

💥It would be cool if you have experience:

- Experience in organizing online webinars and participating as a speaker;

- Experience in par