Senior Performance Marketing Specialist

<h3>Description</h3> <p><strong>About us</strong></p><p>We are a performance marketing agency managing over $120M in annual media spend focused on<strong> lead generation</strong> for U.S.-based companies operating in the home improvement industry.</p><p>We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including <strong>programmatic, native, video, and social ad platforms.</strong></p><p><strong>Key Responsibilities</strong></p><p><strong>Client Launching &amp; New Niche Testing:</strong> </p><ul><li>Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks. </li><li>Strategically plan, execute, and optimize campaigns for new clients</li><li>Ensure structured testing, performance measurement, and data-driven decision-making.</li><li>Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.</li></ul><p><strong>Cross-Department Collaboration:</strong> </p><ul><li>Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.</li><li>Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality. </li><li>Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.</li></ul><p><strong>Innovation and Strategy Development: </strong></p><ul><li>Be part of our <strong>Innovation Department</strong>, supporting the discovery and testing of new ad platforms, strategies, and tools</li><li>Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities</li><li>Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.</li></ul> <h3>Requirements</h3> <p><strong>Attributes we’re looking for:</strong></p><ul><li>Highly dedicated, self-motivated, and responsible</li><li>Strong sense of accountability, attention to detail, and a creative mindset</li><li>Excellent communication skills and a proactive collaborator </li><li>Strong problem-solving and critical thinking abilities</li><li>Adaptable and eager to learn in a fast-changing environment</li><li>Demonstrates initiative and creativity</li><li>Effective time and project management skills</li><li>Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying work</li><li>Eager to contribute to the company's growth while continuously pursuing personal and professional development.</li></ul><p><br/></p><p><strong>Requirements</strong></p><ul><li>Minimum <strong>5 years of media buying experience focused on lead generation</strong></li><li>Proven track record on Facebook Ads and Google Ads (Search, Display)</li><li>Experience with at least <strong>4 different ad platforms</strong>, preferably at least <strong>one from each category</strong>:</li><li><strong>Programmatic</strong><em> (e.g. DV360, Search360)</em></li><li><strong>Video </strong><em>(e.g. Roku, YouTube, TikTok)</em></li><li><strong>Social </strong><em>(e.g., Reddit, X, Quora)</em></li><li><strong>Native</strong> <em>(e.g,. Taboola, Outbrain)</em></li><li>Experience running at least 4 different niches across different ad platforms </li><li>At least <strong>4 years of experience running ads in the US</strong>, with an understanding of cultural nuances to adapt campaigns for diverse audiences</li><li>Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation</li><li>Creative thinking with a keen eye for detail and design</li><li>Demonstrated experience using <strong>AI tools to enhance speed, accuracy, or creativity</strong> in media buying <em>(e.g., ChatGPT, Midjourney, Freepik, AdCreative.ai, Perplexity, etc.).</em></li><li>Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale</li><li>Experience in working independently and collaboratively in a remote setting</li><li>Strong analytical skills and data-driven thinking</li><li>Experience in people management is a big plus but not required</li><li>Ability to build respectful and positive relationships with colleagues</li><li>Excellent writing and communication skills in English</li></ul><p><br/></p><p><strong>What we offer:</strong></p><p><strong>Flexible Remote Work.</strong></p><p>Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment.</p><p><strong>Work-Life balance:</strong></p><p>Full-time employment with a flexible schedule to accommodate your personal needs</p><p>Generous paid vacation policy to ensure you have time to recharge</p><p>Emphasis on maintaining a healthy work-life balance</p><p><strong>Comprehensive benefits:</strong></p><p>A