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Account Based Marketing Manager
IcertisUnited States, United Statesfull_timeVerifiedPosted 25 Sept 2023
About the role
With unmatched technology and category-defining innovation, Icertis pushes the boundaries of what’s possible with contract lifecycle management (CLM). The AI-powered, analyst-validated Icertis Contract Intelligence (ICI) platform turns contracts from static documents into strategic advantage by structuring and connecting the critical contract information that defines how an organization runs. Today, the world’s most iconic brands and disruptive innovators trust Icertis to fully realize the intent of their combined 10 million contracts worth more than $1 trillion, in 40+ languages and 93 countries.
Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination
About the role:As the Manager of Account-Based Marketing (ABM) at Icertis, you will play a pivotal role in driving pipeline acceleration, customer expansion, and growth by developing and executing strategic ABM initiatives. Reporting to the Director of Demand Generation, you will be responsible for crafting and implementing ABM campaigns, collaborating with cross-functional teams, and driving revenue growth through targeted account engagement. If you are a strategic thinker, a creative problem solver, and passionate about driving customer expansion through ABM, we encourage you to apply for this exciting opportunity to be a key contributor to Icertis' growth and success. #Linkedin-remote
This specific role might not be for you, but maybe you have a friend who would be a perfect fit. Please forward this opportunity to anyone who wants to h
Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination
About the role:As the Manager of Account-Based Marketing (ABM) at Icertis, you will play a pivotal role in driving pipeline acceleration, customer expansion, and growth by developing and executing strategic ABM initiatives. Reporting to the Director of Demand Generation, you will be responsible for crafting and implementing ABM campaigns, collaborating with cross-functional teams, and driving revenue growth through targeted account engagement. If you are a strategic thinker, a creative problem solver, and passionate about driving customer expansion through ABM, we encourage you to apply for this exciting opportunity to be a key contributor to Icertis' growth and success. #Linkedin-remote
What you will do:
- Develop and execute comprehensive ABM plans to drive customer acquisition, expansion, and revenue growth for enterprise accounts.
- Create and manage end-to-end ABM campaigns and implement multichannel ABM tactics, including email marketing, social media, events, and direct outreach. Collaborate with content creators, designers, and marketing automation specialists to develop assets and materials tailored for ABM.
- Monitor account engagement and use data-driven insights to adjust campaign strategies to ensure a seamless experience for target accounts through personalized touchpoints.
- Collaborate with Sales and Customer Success teams to identify target accountsand upsell and cross-sell opportunities within existing accounts.
- Develop tailored campaigns and initiatives to drive expansion revenue and measure and report on the impact of customer expansion efforts.
- Partner closely with the marketing team to align ABM initiatives with broader marketing and sales strategies and collaborate with demand generation, content, and design teams to ensure consistent messaging and branding.
What you will bring:
- 3+ years of proven experience in B2B ABM, demand generation, or customer lifecycle marketing roles.
- Strong understanding of marketing automation and CRM systems (e.g., Marketo, Salesforce, 6Sense).
- Excellent project management and organizational skills.
- Data-driven mindset with the ability to analyze and leverage data for decision-making.
- Exceptional communication and interpersonal skills.
- Experience in the technology or software industry is preferred, contract lifecycle management knowledge is a major bonus.
- Bachelor's degree in Marketing, Business, or a related field; or equivalent experience
This specific role might not be for you, but maybe you have a friend who would be a perfect fit. Please forward this opportunity to anyone who wants to h
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