Senior Growth Marketing Specialist

High performing team members. Challenging projects. And a great place to work! This is what you can expect if you join the Quisitive team. Founded in 2016, Quisitive is a publicly traded, global Microsoft partner specializing in Microsoft platform and complementary technologies, custom solutions, and offerings that drive digital transformation and business value for enterprise customers. Our team of professionals has a long history of successfully delivering award-winning Microsoft solutions, and our culture of continual learning ensures that we remain committed to Microsoft’s long-term strategy. Quisitive was recently named the 2023 Microsoft US Health and Life Sciences AND Solution Assessments Partner of the Year.

What do we attribute our award-winning success to? The people we hire, of course! People don’t join the Quisitive team for a job. They come to Quisitive to build a career – to continue their infinite quest to learn; to deliver on the most innovative and exciting work of their lives; and to be part of a high-performing and fun culture. We’ll provide you the tools and leadership that you need to be successful, and let you do what you do best!

It is a very exciting time of growth for our Corporate Marketing Services team, and we are currently hiring a Senior Growth Marketing Specialist to play a crucial role in executing programs to expand our customer base, accelerate lead conversion and enhance market presence. 

This role can be located anywhere in the United States, but we would prefer Dallas or Austin, Texas.

What will my role be? 

As a Senior Growth Marketing Specialist, you’ll collaborate with an established content marketing team to drive market expansion. Your responsibilities include executing programmatic motions, creating content and implementing strategies to enhance the customer experience and boost conversion rates. This role directly interacts with Quisitive's Marketing, Sales and Go-to-Market Leadership teams.  Duties will include:

1. Identifying Growth Opportunities: Responsible for spotting growth opportunities with existing accounts and proactively executing initiatives to enhance customer expansion and retention.
2. Implementing Growth Plans: Develop and implement growth strategies aligned with company objectives, focusing on customer revenue expansion & retention.
3. Programmatic Motions and Campaigns: Collaborate with sales to address customer pain points through sales enablement and targeted campaigns to foster growth and loyalty.
4. Marketing Automation: Utilize marketing tools for lead nurturing, campaign tracking and conversion rate improvement.
5. Enhancing Customer Experience: Create positive customer-facing experiences to drive account growth and loyalty. Develop and nurture a community to foster engagement and gather valuable customer feedback. Utilize Customer Voice surveys and feedback to inform marketing strategies, product development and sales cycles.
6. KPI Tracking: Measure and report on key performance indicators (KPIs) related to customer growth, including lead generation, pipeline development, conversion rates, customer acquisition costs, share of wallet and customer lifetime value.
7. Multi-Channel Marketing: Understand, create and manage multi-channel marketing campaigns across various platforms (email, content, social media, paid search, events, webinars.)
8. Content Creation and Proofreading: Write, edit and proofread copy for various marketing channels, ensuring a consistent brand voice.
9. Market Segmentation and Tailoring: Identify target segments and tailor marketing efforts and messaging effectively.
10. Cross-Functional Collaboration: Collaborate with sales, product, engineering and design teams.

 What's required?

• First and foremost, you should have a proactive way of working and enjoy what you do! 
• Strong communicator and storyteller- written, editing, verbal and visual
• Strong organizational & time management skills
• Desire to work in a team environment and ability to work across organization functional boundaries
• Creative and innovative thinker
• Self-sufficient, self-starter
• Strong understanding of customer growth strategies and B2B marketing principles
• Collaborative experience with sales teams
• Desire to work in a fast paced, highly productive team
• 5-10 years of experience working in marketing, sales or campaign execution roles
• BS/BA degree in Business Administration, Marketing, or related field
• Prov