Senior Paid Search (SEA) Consultant

<p>This role is part of our Creative and Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand &amp; Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Netflix, Canva, Foot Locker, Philips &amp; Biscoff. </p> <p><strong>JOB PURPOSE</strong></p> <p><span>Our Paid Search (SEA) consultants team is working on helping our clients developing and increasing their online businesses. </span><span>You do not only run campaigns, but you also act as a business partner for our clients. This means that you’re thinking with the client and you’re consulting them based on marketing needs, challenging their goals, assessing feasibility and carrying on with a resolution. </span></p> <p>This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search campaigns, collaborate with cross-functional teams, and provide strategic recommendations to clients.</p> <p>You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns.</p> <p><strong>KEY RESPONSIBILITIES</strong></p> <ul> <li>Develop and implement effective paid search strategies that align with client objectives and target audience</li> <li>Manage multi-market paid search and shopping campaigns for clients </li> <li>Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimization</li> <li>Lean into automation and use of data within campaigns, including utilising AI to improve performance</li> <li>Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads</li> <li>Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement</li> <li>Stay up-to-date with industry trends and best practices in paid search advertising</li> <li>Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals</li> <li>Stay informed about changes in search engine algorithms and adjust strategies accordingly</li> <li>Ability to work collaboratively in a fast-paced, deadline-driven environment</li> <li><span>Support junior members of the SEA Team</span></li> </ul> <p><span> </span><strong>WHAT ARE WE LOOKING FOR</strong></p> <ul> <li>5+ years of solid experience in creating, managing and optimising paid search &amp; shopping campaigns, preferably within a digital agency or similar environment</li> <li>Strong knowledge of paid search platforms, such as Google Ads and Bing Ads</li> <li>Proven track record of driving results and optimising campaigns to meet client objectives</li> <li>Excellent analytical skills and ability to interpret data to drive campaign optimisation</li> <li>Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders</li> <li><span>Are analytical, flexible and can work independently</span></li> <li><span>Can present complex results in clear and understandable language</span></li> <li>Can communicate in English and Dutch fluently (spoken and written).</li> </ul> <p><strong>WE OFFER</strong></p> <ul> <li>A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a <a href="https://www.greatplacetowork.nl/en/certification/certified/dept">Great Place To Work since 2022</a> in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.</li> <li>Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!</li> <li>A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year. </li> <li>DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.</li> <li>Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.</li> <li>Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card. </li> <li>You can discover even more employee bene