SVP, Creative & Production

Bring Your Amazing Self to Work 

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. 

 

Job Overview 

The SVP, Executive Creative Director (ECD) will inspire, lead, and build best-in-class breakthrough creative integrated marketing campaigns and ensure a cohesive and innovative brand presence across various consumer touchpoint and platforms.  

 

What You Will Do 

• Provide visionary leadership to the creative team, setting strategic direction and fostering a culture of creativity, collaboration, and excellence. 
• Promote creative improvement and development contributing to a culture of innovation, excellence and accountability. 
• Create unique value propositions based on unmet human needs, societal trends, and product proof points  
• Articulate compelling insights-based narratives and create visual expressions that resonate with customers and drive brand love 
• Define and create aspirational worlds of meaningful equities for our brand  
• Orchestrate brand-defining creative solutions that address strategic business objectives. 
• Develop creative concepts that differentiate the brand and resonate with the target audience. 
• Develop key messaging and positioning that effectively communicates the brand's value proposition. 
• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies. 
• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy. 
• Act as a trusted strategic advisor to Macy's CMO and senior leadership, offering valuable insights and recommendations on creative direction and marketing strategies. 
• Drive cross-functional collaboration and alignment by cultivating strong relationships with key stakeholders across departments and levels of the organization, ensuring cohesive brand experiences. 
• Lead the conceptualization and execution of all advertising campaigns, including print, digital, and video content, ensuring alignment with brand standards and strategic objectives. 
• Ensure consistency in brand messaging, imagery, and tone across all creative deliverables, maintaining brand integrity and cohesion. 
• Collaborate with external partners, agencies, and vendors to enhance Macy's creative capabilities and expand its reach and impact in the market. 
• Stay ahead of industry trends and emerging technologies, proactively identifying opportunities for innovation and differentiation in the marketplace. 
• Foster a culture of continuous improvement and excellence within the creative team, instilling a commitment to pushing boundaries and delivering best-in-class creative solutions. 

 

 

Skills You Will Need 

Strategic Vision: Demonstrated ability to develop and execute creative strategies that align with overarching marketing objectives and brand vision. A strategic thinker with a data-driven approach to decision-making, continuously striving for measurable results. 

Inspirational Leadership: Proven track record of providing visionary leadership to creative teams, fostering innovation, collaboration, and excellence. 

Cross-Functional Collaboration: Strong collaboration skills to work effectively with diverse teams including marketing, merchandising, and digital departments to ensure cohesive brand experiences. 

Brand Development: Expertise in driving the development of visually compelling assets and multimedia content that resonate with target audiences, reinforcing brand identity and values. 

Talent Development: Proven ability to recruit, mentor, and develop high-performing creative teams, fostering professional growth and succession planning. 

Communication: Excellent communication, collaboration, and interpersonal skills, enabling the ability to influence and inspire cross-functional teams. 

Efficient Project Management: Strong project management skills to effectively prioritize and manage multiple projects in a fast-paced environment, ensuring timely delivery and quality outcomes. 

 

 

Who You Are 

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way. 
• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 
• 10-15 years of combined exp