Director, Marketing

The ideal candidate will be located in Florida, or the East Coast of the US.

The Director, Marketing is accountable for defining and executing the regional marketing strategy across the Americas, driving regional demand generation, brand growth, trade marketing effectiveness and marketing contribution to commercial performance across the Americas. The role translates global marketing strategy into market execution, ensuring local activity supports business growth objectives while maintaining alignment with HX brand standards. The position leads the regional marketing team and works closely with Sales, Revenue Management and the overall Marketing team to maximise marketing effectiveness, market share and guest acquisition. A critical part of the role is to lead the marketing relationship with major consortia, trade partners and commercial partners, agreeing priorities with Sales and ensuring partner marketing plans, co-op investment and campaign activity are aligned to revenue growth objectives.

Key Responsibilities & Deliverables:

Strategic Market Leadership:

• Translate global marketing strategy into clear regional plans for the Americas, defining market priorities, growth opportunities and investment focus.
• Shape the long-term marketing strategy for the Americas, influencing regional growth priorities, customer acquisition strategy, distribution channel development and investment allocation.
• Provide leadership and direction to the regional marketing team, ensuring activity is aligned to business objectives, brand standards and commercial priorities.
• Use market, customer and competitor insight to identify opportunities that accelerate brand awareness, market share and guest acquisition.
• Partner with Global Marketing leadership to influence enterprise-wide marketing strategy, providing regional insight that informs global priorities and investment decisions.

Demand Generation, Trade Marketing & Brand Growth:

• Own the regional acquisition, trade marketing and demand generation strategy across paid, owned, earned, trade and partner channels.
• Lead the development and delivery of annual and seasonal trade marketing plans for the Americas, ensuring activity supports agreed sales priorities and commercial growth targets.
• Share accountability with Commercial, Revenue Management and Sales leadership for delivery of regional growth objectives, including revenue, market share, customer acquisition and partner performance.
• Lead strategic marketing investment decisions across the Americas, balancing short-term commercial performance with long-term brand growth objectives.
• Own the marketing relationship with major consortia, key trade partners and strategic partner accounts, ensuring joint plans are commercially focused, well-governed and measured.
• Lead co-op marketing planning, prioritisation and budget allocation, ensuring investment is directed to the highest-value partner opportunities and linked to clear performance expectations.
• Own the strategic prioritization of multimillion-dollar marketing investments across markets, channels, partners and customer segments.
• Provide executive-level reporting on marketing effectiveness, return on investment, customer acquisition costs and commercial contribution to regional leadership.
• Drive brand awareness, consideration and conversion activity that contributes to revenue, pipeline growth, partner engagement and customer acquisition.
• Ensure regional campaigns, content and channel activity reflect HX brand positioning while being relevant to local market, trade and partner needs.

Commercial & Cross-Functional Partnership:

• Partner closely with Sales and Revenue Management to agree market priorities, campaign focus, promotional activity and partner marketing plans that support commercial objectives.
• Work with Sales leadership to define where marketing support is required across strategic accounts, consortia, hosted events, trade campaigns and high-value partner opportunities.
• Ensure the market has the tools, assets, content and campaign support required to drive commercial delivery across direct, trade, consortia and partner channels.
• Share market intelligence, customer insights, partner feedback and competitor activity to inform global marketing, product and commercial decision making.
• Lead complex, cross-functional initiatives with regional and global impact

Operational Excellence:

• Manage the regional marketing and co-op marketing budget, ensuring resources are allocated to the highest-value market, trade and partner opportunities and delivered within agreed financial