Director of Product Public Relations

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Who We Are: At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers with a restless curiosity and a drive for ingenuity. We support each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

What You’ll Do: As a member of the Public Relations team, you will drive coverage of ServiceNow’s workflows and product solutions, including our Now Platform, GenAI offerings, and other transformative technologies to promote our company's reputation for innovation and drive to engagement with key stakeholders. This strategic role will drive storytelling efforts that articulate the value, innovation, and market impact of our products. The successful candidate will be a key player on the communications team, managing a team of PR professionals and collaborating with internal and external stakeholders across all levels to drive comprehensive, integrated campaigns that enhance our brand reputation and drive awarness.

How You’ll Do It:

• Lead Product PR Strategy: Develop and execute a comprehensive product PR strategy across ServiceNow workflows and the Now Platform, focusing on GenAI, platform features, and solutions that align with business goals and resonate with target audiences.
• Integrated Communications: Collaborate across communications functions—such as corporate, internal, and social media—to design and implement cohesive announcement and launch plans that maximize visibility and engagement.
• Team Management: Manage, inspire, and grow a team of talented PR professionals, fostering an environment that promotes collaboration, creativity, and high performance.
• Media Relations: Build and maintain strong media relationships across tech, business, and vertical press, consistently securing impactful media coverage. Serve as a spokesperson for the company when needed.
• Storytelling and Content Creation: Craft and drive compelling narratives around product innovation, customer success, and ROI. Develop messaging, press materials, and content that clearly articulate the value of ServiceNow solutions in the market.
• Cross-functional Collaboration: Partner closely with Product, Marketing, and Sales teams to align on go-to-market initiatives and maximize the impact of product launches, customer stories, and industry events.
• Executive Counsel: Provide strategic PR guidance to senior executives on product-related communications, acting as a trusted advisor and offering insights on market positioning and media engagement.
• Metrics and Reporting: Track and analyze PR campaign performance and media coverage. Use data-driven insights to refine strategies and demonstrate the impact of PR on business goals.

Qualifications

• Experience: 12+ years in communications, PR, or media relations, with a focus on technology products, platforms, or AI. Previous experience in SaaS preferred; experience in a fast-paced environment at a high-growth tech company required.
• Leadership: Proven experience leading and growing high-performing PR teams, with a collaborative approach and a focus on coaching and development.
• Integrated Communications Familiarity: Knowledge and experience in multiple communications disciplines, with an ability to synthesize messaging and collaborate closely to drive execution across corporate, internal, thought leadership, and social channels.
• Media Savvy: Extensive network of relationships with top-tier media outlets and journalists in the tech and business sectors. Skilled at pitching stories and securing coverage in a competitive landscape.
• Strategic Storytelling: Exceptional ability to craft and tell stories that communicate product innovation, customer impact, and business value. Strong writin