Product Marketing Manager

Remote, United States

 

Overview:

We seek a Product Marketing Manager to join our team and help position our employee-centric solutions, including Frontline Communications, Legion InstantPay, and Employee Performance and Rewards, and the value they deliver to employees and the business. This role will also be responsible for helping to support our Workforce Management suite. 

The successful candidate will be responsible for developing and executing product marketing strategies, building content that highlights the unique benefits of our Employee Value solutions, and driving customer adoption.  

Key Deliverables and Outcomes

Support Pipeline Building

• The Product Marketing Manager will support demand generation and customer communications that drive the adoption of our Employee Value products. Including supporting release communications, webinars, and campaigns to customers and prospects. 
• Analyze user data and customer feedback to uncover opportunities for product expansion and enhancements that align with end users' needs. 

Build Product Voice in the Market

• Develop and deliver compelling product demonstrations, presentations, and training sessions to showcase the features, benefits, and value of our Employee Value solutions and Legion’s WFM suite of products.
• Create engaging content, including blog posts, videos, case studies, and whitepapers, highlighting our Employee Value Software's benefits and use cases.
• Represent the company at industry conferences, trade shows, and networking events to promote our Employee Value software and generate brand awareness. 

Drive Product Adoption

• Build and maintain strong relationships with key customers, serving as a trusted advisor and resource for their WFM and Employee Value needs.
• Collaborate with sales teams to support the sales process, provide product expertise, and assist in creating sales collateral, product decks and other deal support as needed.
• Develop compelling customer stories and value nuggets to provide proof points and examples of the value realized.  

Influence Market Perception:

• Stay current with industry trends, competitor offerings, and customer pain points to provide valuable insights and strategic recommendations to internal teams.
• Conduct thorough research and analysis of the competitive landscape to understand competitors' offerings, positioning, and market share to help inform product differentiation and messaging strategies.
• Market Research and Customer Insights: Conduct market research to understand customer needs, pain points, and preferences, including gathering customer insights through surveys, interviews, and feedback to inform product development and marketing strategies.

Cross-Functional Collaboration

Foster strong cross-functional collaboration with product management, engineering, design, marketing, and customer success teams to align on strategies, priorities, and initiatives.Product Launch: Support planning and executing monthly and quarterly product launches, including developing launch plans, coordinating cross-functional teams, creating launch assets, and driving customer awareness.

• Analyze recent win/loss data for key learnings to inform competitive analysis and sales tools updates and provide quarterly updates to materials. 

Skills and qualifications

• Strong written and verbal communication skills
• 2-3 years of product, industry or content marketing experience, preferably in workforce management or employee value software solutions
• Deep understanding of hourly employee and manager personas and their needs
• Ability to be part of and lead cross-functional teams to meet goals and objectives

Preferred Qualifications

• Understanding of the hourly workforce and the challenges businesses, managers and employees face
• A high level of curiosity, a desire to learn, the ability to solve complex problems and make informed decisions. 

COMPENSATION & BENEFITS

Salary Range: Base Salary Range $85,000 - $120,000 + Bonus  + Stock Equity

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data. 

Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for futu