Manager, Sales Planning (Small Format)

Summary

Our Sales Force is the face of Chobani. We make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference.

Chobani’s Manager of Sales Planning for Emerging Small Format will craft, implement, & track the Emerging Channel’s go to market direction in support of the overall company goals and initiatives. They will be a strategic partner to support effective decision-making, providing insights, intelligence, & actionable recommendations to impact the marketplace. This position will report directly to the Director of Sales Planning, and work in close partnership with Sales leadership & cross-functional teams.

Responsibilities

•    Develop clear, concise, fact-based selling strategies that incorporate each brand platform & focus on 4P assessment & analysis to optimize performance across Small Format customers
•    Strategic voice of the customer team within internal forums to evaluate opportunities for growth and what is required to execute
•    Owns the definition of success within the channel by setting specific commercial KPIs for the team to deliver against that align to company performance ambition and category growth.
•    Identify opportunities to evolve and innovate in partnership (JBP) with customers (short & long term) 
•    Assist in building product development roadmaps to accelerate future growth & generate expansion (distribution, dollar sales, volume, profit) in the marketplace consistent with the unique needs of Small Format customers and their shoppers
•    Track industry, customer, category and competitive trends, strategies and behavior, and recommend solutions (via fact-based selling presentations) to create competitive advantage, add customer value and propel future growth
•    Provide key insights (using multiple sources of data: internal, syndicated, shopper) to sales teams to enhance the customer value chain capturing key takeaways specifically relevant for small format customers and their shoppers
•    Monitor & develop multi-year mix management (platform & channel) & promotional strategies to deliver company financial goals
•    Partner with internal functions such as Commercialization, NPD, Commercial Finance, Marketing to manage channel strategies from development to execution to performance tracking

Skills/Qualifications
•    Entrepreneurial spirit with the strong desire to grow segments and develop new business
•    Strong strategic thinker equipped to question and challenge the status quo
•    Results-driven leader who is collaborative, highly self-motivated and works with a sense of urgency
•    Exhibits tenacity, meeting goals and determining solutions to meet business challenges
•    Demonstrated success in growing demand and expanding market penetration within Emerging or Small Format channels such as Convenience, Drug and/or Value 
•    Comfortable and effective in using data / insights to develop strategy

Requirements

•    Bachelor's degree required
•    3+ years CPG experience
•    Proven ability to influence & navigate cross-functional relationships within a fast-paced environment
•    Highly organized with the ability to manage multiple projects, teams, and collaborate with multiple business partners
•    Proficient in Microsoft Office Suite
•    Knowledgeable of marketplace, channel and industry trends, competitors, and leading customer strategies
•    Willingness to travel (40%)

About Us 

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

  
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products i