Senior Manager, Americas Account Based Marketing (ABM)

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

Cloudflare’s Americas Marketing Team is searching for an Americas ABM Leader to work closely with our sales, regional marketing, and campaign/product marketing teams to drive high-impact account based marketing programs.

The successful candidate will lead a small team, as well as collaboratively building plans & strategies to surgically target high-value account segments.  

Locations: Remote from San Francisco or Austin Texas

Responsibilities:

• Team leadership: proven experience as a manager, building team performance and culture in a high-growth environment
• Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly ABM plans including budget management and projection of results
• Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
• Sales alignment & partnership: experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
• Collaboration: with our Global ABM lead and regional ABM teams to share best-practices and advance Cloudflare's ABM capabilities, processes, and results

Your Qualifications:

• 10+ years in B2B marketing role in $1B+ technology organization in cybersecurity or networking; minimum 5 years ABM experience as a manager
• Proven experience with 1:1, 1:few, and 1:many ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization.
• Experience with both firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
• Ability to influence web & content strategy consistent with needs of the ABM team.
• Hands-on experience with predominant sales/marketing tech and ABM platforms such as Salesforce, Tableau, 6Sense, Demandbase, PathFactory, etc.
• Able to effective working across organizational boundaries and building relationships to accomplish objectives
• Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
• BA/BS in Marketing, Business, Communications, Engineering or other related fields.  MBA a plus.

Compensation

Compensation may be adjusted depending on work location.

• For Bay Area based hires: Estimated annual salary of $188,000 - $230,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Trav