Growth Marketing Lead, Afterpay SMB

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

Our Global Marketing team helps businesses learn about Square and Afterpay and engage with our ecosystem of products and services. As Growth Lead for the Afterpay SMB, you'll set and execute the growth strategy for acquiring SMBs into the Afterpay ecosystem globally. Reporting directly to our Global Head of Demand Generation and operating as an individual contributor, you will create our overarching growth strategy and ensure we are achieving our goals by optimizing across our paid, owned and earned marketing channels to maximize growth and efficiency. You will focus on driving important lower funnel metrics such as acquisition, conversion rate, quality/LTV and lead generation. You'll set the strategy across several high growth and metrics-focused disciplines, such as performance marketing, lead generation and content marketing, and partner with numerous teams including Product Marketing, Sales, SEO, Finance, Data Science, etc) to achieve your goals. Notably, you will partner with our U.S.-based performance marketing "Center of Excellence" who directly manages our in-platform paid media activities (search, paid social, programmatic, etc) and creative production. This role will work most closely with our Afterpay (Marketplace) Product and Sales team to scale the SMB Business. While the primary business partner is Afterpay, you will sit within Square's global Demand Generation team in the US, leveraging the support from their creative and channel teams.

You will:

• Develop and implement a lead generation strategy for Afterpay that attains its growth goals in each international market that Afterpay has a presence in
• Evolve us to a more "full funnel" way of attracting, growing, retaining, and creating advocates out of our customers
• Oversee a multi million dollar budget for paid lead generation campaigns and a prospect database of millions to bring in new SMBs
• Efficiently (ROI) and effectively (quality) increase our investments and actions in channels such as performance marketing and lead generation to maximize our growth
• "Own the numbers". You will understand what's happening with our business in each market, socialize this understanding and insight both in standing reporting forums and reflexively. Be able to forecast on a monthly/quarterly/annual basis
• Be relationship and stakeholder focused; you will be asked to work closely and productively with multiple other teams and stakeholder management skills with the senior leadership in our organization are crucial
• Be an entrepreneurial and visionary growth marketing lead like sparking ideas around both initiatives/experiments/pilots and process improvement
• Work with our Brand and Analytics teams to ensure rigorous measurement is in place and consistently optimized to ensure clear reporting is in place
• Help evolve our thinking around performance indicators and benchmarks, working with our Global Analytics team to improve the fidelity and value of our weekly and quarterly reporting
• Inspire and ensure a proper cadence of high value experimentation and testing in our growth marketing efforts

Qualifications

You have:

• 12+ years of experience in growth marketing disciplines including some combination of experience in paid performance marketing, lead generation and website/landing experience optimization
• International marketing experience
• Experience building lead generation program through partnership with our teams
• Experience analyzing the entire user journey and developing strategies to optimize that journey and experi