Senior Demand Programs Specialist - Sponsorships and National Events

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Senior Demand Programs Specialist - Sponsorships and National Events to be a part of making this happen.

About the Role

The Senior Demand Programs Specialist - Sponsorships and National Events leads efforts on driving demand from our national events program and sponsorships. You’ll work closely with sales, brand and creative and the global demand teams to build integrated programs that surround each event with targeted promotion, personalized engagement and measurable outcomes.

Responsibilities

• Develop and execute a sponsorship and events calendar aligned to pipeline goals, ICPs, and revenue targets.

• Partner with demand generation, ABM, and digital teams to build multi-channel promotion plans around each event.

• Develop event-specific messaging, nurture journeys, and follow-up tactics tailored to personas and buying stages.

• Collaborate with SDRs and sales to support pre-event outreach and post-event follow-up.

• Define and report on KPIs for every event and sponsorship, including leads generated, pipeline influenced, meetings booked, and revenue impact.

• Ensure all events are tracked end-to-end in CRM and MAP systems (Salesforce, Marketo, etc.).

• Test and iterate on event formats, offers, and engagement tactics to improve conversion rates.

• Work with brand and creative teams to ensure strong visual and verbal brand presence at every event.

• Manage external vendors, agencies, and venues to deliver seamless experiences.

• Act as the primary liaison to the sales, customer success and sales development teams developing strategies to drive attendance, engagement and value from these investments.

Who You Are

• Proven ability to plan and execute events and sponsorships that drive qualified leads, accelerate pipeline, and support revenue goals.

• Skilled at aligning event activity with digital campaigns, ABM plays, and nurture programs to maximize reach and conversion.

• Experience partnering with SDR and sales teams to drive pre-event outreach, onsite engagement, and post-event follow-up that leads to meetings and opportunities.

• Comfortable with marketing and sales tools (e.g. Salesforce, Marketo, Cvent, Splash, Asana) and able to track, attribute, and report on ROI with precision.

• Able to develop unique experiences and engagement strategies that stand out in crowded event environments.

Minimum Qualifications​

• 2 years of experience in B2B event marketing, sponsorships, demand or field marketing — with a proven focus on demand generation.

• Strong track record of delivering events that generate pipeline and accelerate revenue.

• Deep understanding of B2B buying cycles and persona-based engagement strategies.

• Skilled in event tech, lead capture tools, and marketing/sales systems (Salesforce, Marketo, Cvent, Splash, etc.).

• Comfortable working cross-functionally and presenting results to stakeholders and executives.

• Data-driven mindset with a passion for experimentation and optimization.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024),